Optimal pricing ladders for the sale of airline tickets


Currie, C.S.M. and Simpson, D. (2009) Optimal pricing ladders for the sale of airline tickets Journal of Revenue and Pricing Management, 8, pp. 96-106. (doi:10.1057/rpm.2008.24).

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Description/Abstract

Pricing ladders are widely used in the airline industry to define the discrete set of prices that can be charged for seats on a flight. We consider the factors that affect the setting of these ladders for one-way economy tickets. The minimum and maximum fares are assumed to be fixed and we focus on maximising the revenue generated on a flight by changing the spacing of the intermediate fares. Three scenarios are considered for the market: single flight with perfect market segmentation and imperfect market segmentation and multiple flights on one route.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1057/rpm.2008.24
ISSNs: 1476-6930 (print)
Keywords: revenue management, optimal pricing, airlines
Subjects:

Organisations: Operational Research
ePrint ID: 66329
Date :
Date Event
2009Published
Date Deposited: 02 Jun 2009
Last Modified: 18 Apr 2017 21:40
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/66329

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