Institutional and economic determinants of transnational retailer expansion and performance: a comparative analysis of Wal-Mart and Carrefour
Institutional and economic determinants of transnational retailer expansion and performance: a comparative analysis of Wal-Mart and Carrefour
In the context of a wave of retail foreign direct investment and increasing recognition across many disciplines of the profound developmental implications of transnational retail within the global economy, this paper examines the institutional and economic factors determining the performance of transnational retailers via a comparative analysis of the two global leaders in the industry, Wal-Martand Carrefour. A conceptual framework is offered for explaining the heterogeneity of retailer performance in international markets, and three types of explanation are considered: the timing and mode of market entry and subsequent expansion, factors that allow the exercise of upstream market power, and sensitivity to issues of labour organization and standards. The two retailers are found to be differentially impacted by those factors, indicating the need to consider a process of institutional hybridization as central to the explanation of transnational retail performance.
TNCs
1534-1555
Durand, Cédric
88cd5067-29da-4990-a67f-7155e3669b16
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
16 February 2009
Durand, Cédric
88cd5067-29da-4990-a67f-7155e3669b16
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
Durand, Cédric and Wrigley, Neil
(2009)
Institutional and economic determinants of transnational retailer expansion and performance: a comparative analysis of Wal-Mart and Carrefour.
Environment and Planning A, 41 (7), .
(doi:10.1068/a4137).
Abstract
In the context of a wave of retail foreign direct investment and increasing recognition across many disciplines of the profound developmental implications of transnational retail within the global economy, this paper examines the institutional and economic factors determining the performance of transnational retailers via a comparative analysis of the two global leaders in the industry, Wal-Martand Carrefour. A conceptual framework is offered for explaining the heterogeneity of retailer performance in international markets, and three types of explanation are considered: the timing and mode of market entry and subsequent expansion, factors that allow the exercise of upstream market power, and sensitivity to issues of labour organization and standards. The two retailers are found to be differentially impacted by those factors, indicating the need to consider a process of institutional hybridization as central to the explanation of transnational retail performance.
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Submitted date: September 2008
Published date: 16 February 2009
Keywords:
TNCs
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Economy Culture & Space
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Local EPrints ID: 66334
URI: http://eprints.soton.ac.uk/id/eprint/66334
ISSN: 0308-518X
PURE UUID: 933d3517-d10d-4587-b733-b595c613e25a
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Date deposited: 04 Jun 2009
Last modified: 14 Mar 2024 02:34
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Author:
Cédric Durand
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