„Canada meets France“: Recasting identities of Canadianess and Francité through global economic exchanges

Budach, Gabriele (2009) „Canada meets France“: Recasting identities of Canadianess and Francité through global economic exchanges. In, Pujolar Cos, Joan (ed.) Globalization and Language Contact: Spatiotemporal Scales, Migration Flows, and Communicative Practices. London, UK. Continuum, pp. 209-232. (In Press)

Abstract

In this chapter I will take up the idea of motion and flow as prominent features of our time and look at their role in creating news forms of language contact and identity through global economic exchanges. My argument relates to studies on economic globalisation (Coe & Yeung 2001), in which the term ‘economic’ is not understood as a form of industrial organisation, but as part of social processes that include language contact and socio-cultural practices (Appadurai 2000). The chapter looks at global flows of goods and people and explores specific moments in which their trajectories cross. The specific focus is on goods and people from Canadian origin who meet in locally distant France where Canadian products are sold on fairs and Christmas markets. This encounter of sells people from French Canada and local French clients entails identity building that is centred around products, local cultures, local language accents and categories of ethnic and national belonging.

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