The University of Southampton
University of Southampton Institutional Repository

Driving cultural change: challenges and opportunities facing librarians

White, Wendy and Middleton, Chris (2009) Driving cultural change: challenges and opportunities facing librarians At 38th LIBER Conference Innovation through Collaboration. 30 Jun - 03 Jul 2009.

Record type: Conference or Workshop Item (Other)


In support of Master Class 2: “Advocacy – making the case for the Library in the University”, this session explores the potential for a cultural shift in the management of the research process within University Libraries, and discusses the impact that librarians can have on maximising the efficiency of this process. The presenters apply the Cultural Web Paradigm ( Johnson, G., Scholes, K., Whittington, R. Exploring corporate strategy, 7th ed. Harlow: FT/Prentice Hall, 2006. p. 201.) to the research process commonly observed within Universities. The research process is analysed using the headings Stories; Symbols; Power; Control systems; Organisational structure; and Routines and rituals. The desired cultural shift is defined for each heading and the contribution of the library to this development is outlined.
This investigation leads to a clear indication of the role of the librarian throughout the workflow, namely: identifying research partners; providing pathways to information; encouraging collaborative working; and facilitating dissemination. It is not widely appreciated that the librarian can offer this support throughout the entire project lifecycle, and advocacy is required to encourage use of these skills. Some methods are discussed including innovations that libraries themselves can adopt in order to reinforce the message.
The presentation concludes with an analysis of how library staff develop the support skills needed as their careers develop.

Microsoft PowerPoint LIBER_09.ppt - Other
Download (2MB)

More information

Published date: October 2009
Additional Information: Additional material by Lawrence Bebbington.
Venue - Dates: 38th LIBER Conference Innovation through Collaboration, 2009-06-30 - 2009-07-03
Keywords: research, cultural web, libraries


Local EPrints ID: 66786
PURE UUID: 77986e5f-f102-444e-bbd1-4634304f86ec
ORCID for Wendy White: ORCID iD

Catalogue record

Date deposited: 21 Jul 2009
Last modified: 19 Jul 2017 00:22

Export record


Author: Wendy White ORCID iD
Author: Chris Middleton

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton:

ePrints Soton supports OAI 2.0 with a base URL of

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.