Focus groups in social research
Focus groups in social research
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'.
focus groups, social research, introduction, qualitative methods
076195743X
Bloor, Michael
27bdaaad-b9ad-462b-86b4-a686976a7b9d
Frankland, Jane
94f07ae3-6361-4572-b716-6fdc4ba3c75a
Thomas, Michelle
ea45aae8-09eb-4a00-b11d-74e4646362fc
Robson, Kate
6d4eb722-89cc-4f1c-b43a-75dd4553814d
March 2001
Bloor, Michael
27bdaaad-b9ad-462b-86b4-a686976a7b9d
Frankland, Jane
94f07ae3-6361-4572-b716-6fdc4ba3c75a
Thomas, Michelle
ea45aae8-09eb-4a00-b11d-74e4646362fc
Robson, Kate
6d4eb722-89cc-4f1c-b43a-75dd4553814d
Bloor, Michael, Frankland, Jane, Thomas, Michelle and Robson, Kate
(2001)
Focus groups in social research
(Introducing Qualitative Methods),
London, UK.
SAGE Publications, 120pp.
Abstract
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'.
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More information
Published date: March 2001
Keywords:
focus groups, social research, introduction, qualitative methods
Organisations:
Health Sciences
Identifiers
Local EPrints ID: 66933
URI: http://eprints.soton.ac.uk/id/eprint/66933
ISBN: 076195743X
PURE UUID: 4f11775f-8775-4ce1-b5a7-777ea7506682
Catalogue record
Date deposited: 10 Sep 2009
Last modified: 11 Dec 2021 04:08
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Contributors
Author:
Michael Bloor
Author:
Michelle Thomas
Author:
Kate Robson
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