Cognitive mapping of creative practice: a case study of three English design agencies
Cognitive mapping of creative practice: a case study of three English design agencies
This paper examines the relevance of causal mapping – essentially a form of visual aid to enhance our understanding of the thoughts of an individual, group or organization – as a means of analysing innovation and creativity within English design agencies. Focussing upon successful design contracts in three selected case studies, the discussion considers how far cognitive mapping can be used to understand the relations between design practices, firm routines and conventions, and the local creative milieu. The paper argues that cognitive mapping confirms the value of a situated learning perspective in which knowledge is inseparable from practice. It reveals that successful design is based on deliberate practices pertaining to relationships with clients, group dynamics, and team collaboration within the design consultancy. These practices narrow uncertainty and allow designers to exercise imagination and creative brokering. Whilst cognitive mapping can be useful heuristic tool, the analysis suggests that it is limited as means to unravelling tacit knowledge.
377-387
Pinch, Steven
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Sunley, Peter
a3efb579-965f-4f39-812e-9e07caf15afd
James, Macmillen
09a8090d-54fe-4ba0-9840-8912f12315a0
May 2010
Pinch, Steven
39982453-bdf8-4686-8018-b5b8b2030c6a
Sunley, Peter
a3efb579-965f-4f39-812e-9e07caf15afd
James, Macmillen
09a8090d-54fe-4ba0-9840-8912f12315a0
Pinch, Steven, Sunley, Peter and James, Macmillen
(2010)
Cognitive mapping of creative practice: a case study of three English design agencies.
Geoforum, 41 (3), .
(doi:10.1016/j.geoforum.2009.10.012).
Abstract
This paper examines the relevance of causal mapping – essentially a form of visual aid to enhance our understanding of the thoughts of an individual, group or organization – as a means of analysing innovation and creativity within English design agencies. Focussing upon successful design contracts in three selected case studies, the discussion considers how far cognitive mapping can be used to understand the relations between design practices, firm routines and conventions, and the local creative milieu. The paper argues that cognitive mapping confirms the value of a situated learning perspective in which knowledge is inseparable from practice. It reveals that successful design is based on deliberate practices pertaining to relationships with clients, group dynamics, and team collaboration within the design consultancy. These practices narrow uncertainty and allow designers to exercise imagination and creative brokering. Whilst cognitive mapping can be useful heuristic tool, the analysis suggests that it is limited as means to unravelling tacit knowledge.
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Published date: May 2010
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Local EPrints ID: 69156
URI: http://eprints.soton.ac.uk/id/eprint/69156
ISSN: 0016-7185
PURE UUID: 230939da-1ebb-40dc-a1b6-d7eec85ab0ae
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Date deposited: 23 Mar 2010
Last modified: 14 Mar 2024 02:48
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Author:
Macmillen James
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