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Entrepreneurial marketing in SMEs: the key capabilities of e-CRM

Entrepreneurial marketing in SMEs: the key capabilities of e-CRM
Entrepreneurial marketing in SMEs: the key capabilities of e-CRM
1471-5201
Harrigan, Paul
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Ramsey, E.
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Ibbotson, P.
eea5d707-8051-4969-8786-3b159254077b
Harrigan, Paul
5b2e06f8-2065-4ed4-a5c6-f0e5601fbc4a
Ramsey, E.
2c57e7ee-1945-4671-99d6-ac7e4708c8e9
Ibbotson, P.
eea5d707-8051-4969-8786-3b159254077b

Harrigan, Paul, Ramsey, E. and Ibbotson, P. (2011) Entrepreneurial marketing in SMEs: the key capabilities of e-CRM. Journal of Research in Marketing and Entrepreneurship. (In Press)

Record type: Article
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Accepted/In Press date: 2011

Identifiers

Local EPrints ID: 71358
URI: http://eprints.soton.ac.uk/id/eprint/71358
ISSN: 1471-5201
PURE UUID: b5f986ed-d48f-43d0-812e-d372ab60a9e7

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Date deposited: 05 Feb 2010
Last modified: 13 Mar 2024 20:25

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Contributors

Author: Paul Harrigan
Author: E. Ramsey
Author: P. Ibbotson

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