Fostering Entrepreneurial Talent with ‘SPEED’: Evidence from the University of Ulster
Fostering Entrepreneurial Talent with ‘SPEED’: Evidence from the University of Ulster
Small and medium-sized enterprises (SMEs) are vital components of our economies. The type of marketing performed in SMEs exhibits striking resemblances to customer relationship management (CRM) theory. A study was undertaken to investigate the role of technology on the CRM activities (i.e. e-CRM) of SMEs on the island of Ireland. The purpose of this paper is, not to report the findings, but to report the methodological process undertaken. This study employed a mixed methods research design comprising quantitative and qualitative methods; hence this paper contributes to the discipline of mixed methods research. Practically, the paper provides a blueprint for future mixed methods researchers. Regarding the actual research problem, the research design facilitated significant theoretical and practical contributions to SME marketing
Ramsey, Elaine
2ee97a35-0035-42dc-945b-5c9fc212f8a5
Swail, Janine
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Ibbotson, Patrick
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Crossan, Denise
968ed314-054b-41af-9932-be04cfdf9a07
Ramsey, Elaine
2ee97a35-0035-42dc-945b-5c9fc212f8a5
Swail, Janine
168a4db5-5631-4724-9426-dbf98bdb7a58
Ibbotson, Patrick
514a461e-405f-4957-bf6d-38bbc3d09581
Crossan, Denise
968ed314-054b-41af-9932-be04cfdf9a07
Ramsey, Elaine, Swail, Janine, Ibbotson, Patrick and Crossan, Denise
(2010)
Fostering Entrepreneurial Talent with ‘SPEED’: Evidence from the University of Ulster.
Journal of Mixed Methods Research.
(Submitted)
Abstract
Small and medium-sized enterprises (SMEs) are vital components of our economies. The type of marketing performed in SMEs exhibits striking resemblances to customer relationship management (CRM) theory. A study was undertaken to investigate the role of technology on the CRM activities (i.e. e-CRM) of SMEs on the island of Ireland. The purpose of this paper is, not to report the findings, but to report the methodological process undertaken. This study employed a mixed methods research design comprising quantitative and qualitative methods; hence this paper contributes to the discipline of mixed methods research. Practically, the paper provides a blueprint for future mixed methods researchers. Regarding the actual research problem, the research design facilitated significant theoretical and practical contributions to SME marketing
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Speed_Paper_(Sept_30).doc
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Submitted date: 2010
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Local EPrints ID: 71359
URI: http://eprints.soton.ac.uk/id/eprint/71359
PURE UUID: 59fc6b00-4457-4cb0-b6aa-465805693fb7
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Date deposited: 05 Feb 2010
Last modified: 13 Mar 2024 20:25
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Contributors
Author:
Elaine Ramsey
Author:
Janine Swail
Author:
Patrick Ibbotson
Author:
Denise Crossan
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