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How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education

Harrigan, Paul and Hulbert, Bev (2011) How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education Journal of Marketing Education (doi:10.1177/0273475311420234).

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Published date: 2011
Organisations: Centre for Relational Leadership & Change

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Local EPrints ID: 71360
URI: http://eprints.soton.ac.uk/id/eprint/71360
PURE UUID: a4532a36-c539-4bc2-a8cd-df7570eca92b

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Date deposited: 05 Feb 2010
Last modified: 19 Jul 2017 00:00

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