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Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009

Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009
Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009
This is a DVD of the Proceedings of the Fourth International conference on HE held at the university of minho Portugal in April 2009. It has a wide range of papers covering a vast area of marketing in HE including consumer behaviour; decision making; stduent recruitment; marketing strategy, branding and marketing research.
Maringe, Felix
87437772-d86d-4d6e-9553-53884eb7d1da
Guedes, Maria Graca
79c1d057-0e1b-4fa8-b3f7-5747eb30eee6
Maringe, Felix
87437772-d86d-4d6e-9553-53884eb7d1da
Guedes, Maria
b5d9db6b-7a6b-408c-a5af-48af39f0e900
Maringe, Felix
87437772-d86d-4d6e-9553-53884eb7d1da
Guedes, Maria Graca
79c1d057-0e1b-4fa8-b3f7-5747eb30eee6
Maringe, Felix
87437772-d86d-4d6e-9553-53884eb7d1da
Guedes, Maria
b5d9db6b-7a6b-408c-a5af-48af39f0e900

Maringe, Felix and Guedes, Maria Graca (2010) Global Competitiveness in Higher Education: New Marketing Challenges for Research and Practice’ Proceedings of the 4th International Conference on HE held at University of Minho Portugal 1-3 April 2009. Maringe, Felix and Guedes, Maria (eds.) 4th International Conference on. Higher Education Marketing, Guimarães, Portugal. 01 - 03 Apr 2009.

Record type: Conference or Workshop Item (Paper)

Abstract

This is a DVD of the Proceedings of the Fourth International conference on HE held at the university of minho Portugal in April 2009. It has a wide range of papers covering a vast area of marketing in HE including consumer behaviour; decision making; stduent recruitment; marketing strategy, branding and marketing research.

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More information

Published date: 10 January 2010
Venue - Dates: 4th International Conference on. Higher Education Marketing, Guimarães, Portugal, 2009-04-01 - 2009-04-03
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Identifiers

Local EPrints ID: 72114
URI: http://eprints.soton.ac.uk/id/eprint/72114
PURE UUID: 4b30300d-7eaa-4fbe-a0ad-ae1c79747d2c

Catalogue record

Date deposited: 18 Mar 2010
Last modified: 22 Jul 2022 17:10

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Contributors

Author: Felix Maringe
Author: Maria Graca Guedes
Editor: Felix Maringe
Editor: Maria Guedes

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