Huh, Woo-kung and Song, Yena
E-shopping and off-line delivery systems in Korea: real space still matters
NETCOM: Network and Communication Studies, 20, (3-4), .
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It is sometimes believed that the “real world” makes no difference in Internet shopping. This paper examines how off-line distribution systems of merchandise affect the spatial extent of Internetbased shopping in Korea. This case study investigated a leading e-shop, which employs a number of delivery systems to distribute merchandise to its patrons. The analysis revealed that the distribution of convenience shops and transit network did limit the spatial extent of the market hinterland of the case e-shop, and that there is also a strong preponderance of buyers within and nearby the district where the e-shop headquarters and distribution center are located.
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