The user's utopia: user testing of internet based travel information in the workplace
The user's utopia: user testing of internet based travel information in the workplace
The possibility of influencing modal choice via the provision of transport information on the Internet has been hypothesised by academics, government and industry alike. However, poor site design will hamper the potential of this medium to effect modal change.
This paper reports the findings of research into the usability of Internet-based travel information on the organisational Intranet. The paper discusses current Intemet use and travel information in the UK; evaluation methodology; and presents results and recommendations to improve the design and efficacy of travel web sites.
085296725X
46-50
Institution of Engineering and Technology
Kenyon, S.L.
ac955197-551a-4ebc-b443-2a6e2a234b93
Bennett, L.D.
d6cc432a-782f-4921-9616-cd306cec2e6c
31 December 2000
Kenyon, S.L.
ac955197-551a-4ebc-b443-2a6e2a234b93
Bennett, L.D.
d6cc432a-782f-4921-9616-cd306cec2e6c
Kenyon, S.L. and Bennett, L.D.
(2000)
The user's utopia: user testing of internet based travel information in the workplace.
In,
Tenth International Conference on Road Transport Information and Control (IEE conference publications).
Institution of Engineering and Technology, .
Record type:
Book Section
Abstract
The possibility of influencing modal choice via the provision of transport information on the Internet has been hypothesised by academics, government and industry alike. However, poor site design will hamper the potential of this medium to effect modal change.
This paper reports the findings of research into the usability of Internet-based travel information on the organisational Intranet. The paper discusses current Intemet use and travel information in the UK; evaluation methodology; and presents results and recommendations to improve the design and efficacy of travel web sites.
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Published date: 31 December 2000
Identifiers
Local EPrints ID: 75061
URI: http://eprints.soton.ac.uk/id/eprint/75061
ISBN: 085296725X
PURE UUID: bb4c7182-ecb1-42cf-be80-6ea970991223
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Date deposited: 11 Mar 2010
Last modified: 05 Mar 2024 17:47
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Contributors
Author:
S.L. Kenyon
Author:
L.D. Bennett
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