Hodges, J and Higgs, M.J (2010) The role of the CEO and leadership branding-credibility not celebrity. In, Burke, Ronald J, Martin, Graeme and Cooper, Cary L (eds.) Corporate reputation: managing threats and opportunities. (Pyschological and Behavioural Aspects of Risk) UK. Gower Publishing.
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Published date: August 2010
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Identifiers
Local EPrints ID: 79289
URI: http://eprints.soton.ac.uk/id/eprint/79289
ISBN: 9780566092053
PURE UUID: 0d9a255e-02c2-4345-ab30-5644b599488c
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Date deposited: 24 Mar 2010
Last modified: 12 Dec 2023 02:41
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Contributors
Author:
J Hodges
Editor:
Ronald J Burke
Editor:
Graeme Martin
Editor:
Cary L Cooper
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