The role of the CEO and leadership branding-credibility not celebrity


Hodges, J and Higgs, M.J (2010) The role of the CEO and leadership branding-credibility not celebrity In, Burke, Ronald J, Martin, Graeme and Cooper, Cary L (eds.) Corporate reputation: managing threats and opportunities. UK, Ashgate, Gower (Pyschological and Behavioural Aspects of Risk).

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Item Type: Book Section
ISBNs: 9780566092053 (print)
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ePrint ID: 79289
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Date Event
August 2010Published
Date Deposited: 24 Mar 2010
Last Modified: 18 Apr 2017 20:16
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/79289

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