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The role of the CEO and leadership branding-credibility not celebrity

Hodges, J and Higgs, M.J (2010) The role of the CEO and leadership branding-credibility not celebrity In, Burke, Ronald J, Martin, Graeme and Cooper, Cary L (eds.) Corporate reputation: managing threats and opportunities. UK, Ashgate, Gower (Pyschological and Behavioural Aspects of Risk).

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Published date: August 2010


Local EPrints ID: 79289
ISBN: 9780566092053
PURE UUID: 0d9a255e-02c2-4345-ab30-5644b599488c

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Date deposited: 24 Mar 2010
Last modified: 18 Jul 2017 23:18

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Author: J Hodges
Author: M.J Higgs
Editor: Ronald J Burke
Editor: Graeme Martin
Editor: Cary L Cooper

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