Holland, Ray, Yin, Yuanyuan and Qin, Shengfeng (2008) Customer experience-based brand strategy at the Lenovo group - exploring the potential for Lenovo in the UK PC market. In, Jerrard, Robert and Hands, David (eds.) Design Management: Exploring Fieldwork and Applications. Oxford, UK. Routledge, pp. 168-195.
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Design_Management_Case_Study.pdf
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Published date: 2008
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Local EPrints ID: 79573
URI: http://eprints.soton.ac.uk/id/eprint/79573
ISBN: 9780415393348
PURE UUID: 04948ac7-84ee-45fe-a258-e3999e4ba08f
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Date deposited: 18 Mar 2010
Last modified: 14 Mar 2024 02:55
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Contributors
Author:
Ray Holland
Author:
Shengfeng Qin
Editor:
Robert Jerrard
Editor:
David Hands
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