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Customer experience-based brand strategy at the Lenovo group - exploring the potential for Lenovo in the UK PC market

Customer experience-based brand strategy at the Lenovo group - exploring the potential for Lenovo in the UK PC market
Customer experience-based brand strategy at the Lenovo group - exploring the potential for Lenovo in the UK PC market
9780415393348
168-195
Routledge
Holland, Ray
1e6e8147-4037-4def-b8fb-0d2e59797fbd
Yin, Yuanyuan
cdb7e6d5-a9d9-4ecc-bbaa-a10ea4350f39
Qin, Shengfeng
bf617d1c-c79a-4d37-82d2-9b2b02e63c53
Jerrard, Robert
Hands, David
Holland, Ray
1e6e8147-4037-4def-b8fb-0d2e59797fbd
Yin, Yuanyuan
cdb7e6d5-a9d9-4ecc-bbaa-a10ea4350f39
Qin, Shengfeng
bf617d1c-c79a-4d37-82d2-9b2b02e63c53
Jerrard, Robert
Hands, David

Holland, Ray, Yin, Yuanyuan and Qin, Shengfeng (2008) Customer experience-based brand strategy at the Lenovo group - exploring the potential for Lenovo in the UK PC market. In, Jerrard, Robert and Hands, David (eds.) Design Management: Exploring Fieldwork and Applications. Oxford, UK. Routledge, pp. 168-195.

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Published date: 2008

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Local EPrints ID: 79573
URI: http://eprints.soton.ac.uk/id/eprint/79573
ISBN: 9780415393348
PURE UUID: 04948ac7-84ee-45fe-a258-e3999e4ba08f

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Date deposited: 18 Mar 2010
Last modified: 29 Jan 2020 13:40

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