The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions
The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions
A study was conducted on the scope for reducing rates of refusal on large-scale household surveys in the United Kingdom. Data was gathered from more than 300 tape-recorded doorstep interactions. The findings indicate that significant improvement is not expected in response rates via reductions in refusals in the Family Resources Survey. However, significant reductions in refusals in the Political Tracking survey can be achieved by improving interviewer approaches.
research, survey response rates, interviewing, household surveys
Sturgis, Patrick
b9f6b40c-50d2-4117-805a-577b501d0b3c
Campanelli, Pamela
1bd99d0d-92d0-4f29-a524-8209aed1c023
1998
Sturgis, Patrick
b9f6b40c-50d2-4117-805a-577b501d0b3c
Campanelli, Pamela
1bd99d0d-92d0-4f29-a524-8209aed1c023
Sturgis, Patrick and Campanelli, Pamela
(1998)
The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions.
Journal of the Market Research Society, 40 (2).
Abstract
A study was conducted on the scope for reducing rates of refusal on large-scale household surveys in the United Kingdom. Data was gathered from more than 300 tape-recorded doorstep interactions. The findings indicate that significant improvement is not expected in response rates via reductions in refusals in the Family Resources Survey. However, significant reductions in refusals in the Political Tracking survey can be achieved by improving interviewer approaches.
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Published date: 1998
Keywords:
research, survey response rates, interviewing, household surveys
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Local EPrints ID: 80197
URI: http://eprints.soton.ac.uk/id/eprint/80197
ISSN: 0025-3618
PURE UUID: 4d8d57b9-c341-4977-b780-cf5a3d2d045e
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Date deposited: 24 Mar 2010
Last modified: 26 Apr 2022 18:36
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Author:
Patrick Sturgis
Author:
Pamela Campanelli
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