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The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions

The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions
The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions
A study was conducted on the scope for reducing rates of refusal on large-scale household surveys in the United Kingdom. Data was gathered from more than 300 tape-recorded doorstep interactions. The findings indicate that significant improvement is not expected in response rates via reductions in refusals in the Family Resources Survey. However, significant reductions in refusals in the Political Tracking survey can be achieved by improving interviewer approaches.


research, survey response rates, interviewing, household surveys
0025-3618
Sturgis, Patrick
b9f6b40c-50d2-4117-805a-577b501d0b3c
Campanelli, Pamela
1bd99d0d-92d0-4f29-a524-8209aed1c023
Sturgis, Patrick
b9f6b40c-50d2-4117-805a-577b501d0b3c
Campanelli, Pamela
1bd99d0d-92d0-4f29-a524-8209aed1c023

Sturgis, Patrick and Campanelli, Pamela (1998) The scope for reducing refusals in household surveys: An investigation based on transcripts of tape-recorded doorstep interactions. Journal of the Market Research Society, 40 (2).

Record type: Article

Abstract

A study was conducted on the scope for reducing rates of refusal on large-scale household surveys in the United Kingdom. Data was gathered from more than 300 tape-recorded doorstep interactions. The findings indicate that significant improvement is not expected in response rates via reductions in refusals in the Family Resources Survey. However, significant reductions in refusals in the Political Tracking survey can be achieved by improving interviewer approaches.


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More information

Published date: 1998
Keywords: research, survey response rates, interviewing, household surveys

Identifiers

Local EPrints ID: 80197
URI: https://eprints.soton.ac.uk/id/eprint/80197
ISSN: 0025-3618
PURE UUID: 4d8d57b9-c341-4977-b780-cf5a3d2d045e
ORCID for Patrick Sturgis: ORCID iD orcid.org/0000-0003-1180-3493

Catalogue record

Date deposited: 24 Mar 2010
Last modified: 15 Jan 2019 01:33

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Contributors

Author: Patrick Sturgis ORCID iD
Author: Pamela Campanelli

University divisions

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