Effectiveness of viral marketing via social networking sites
Effectiveness of viral marketing via social networking sites
9781616929046
Papadopoulos, T.
adc9fb9b-35b4-470f-bf09-f2ef3f7e6ddd
Jayasekera, R.
1428419c-dea3-4dc8-b412-443c17aa6913
Papadopoulos, T.
adc9fb9b-35b4-470f-bf09-f2ef3f7e6ddd
Jayasekera, R.
1428419c-dea3-4dc8-b412-443c17aa6913
Papadopoulos, T. and Jayasekera, R.
(2011)
Effectiveness of viral marketing via social networking sites.
In,
Papadopoulou, P., Kanellis, P. and Martakos, D.
(eds.)
Social Computing Theory and Practice: Interdisciplinary Approaches.
Hershey, USA.
IGI Global.
(In Press)
(doi:10.4018/978-1-61692-904-6).
Record type:
Book Section
This record has no associated files available for download.
More information
Accepted/In Press date: 2011
Identifiers
Local EPrints ID: 80335
URI: http://eprints.soton.ac.uk/id/eprint/80335
ISBN: 9781616929046
PURE UUID: 051d6306-45b1-4ff1-961e-7dad8e976c62
Catalogue record
Date deposited: 24 Mar 2010
Last modified: 14 Mar 2024 00:36
Export record
Altmetrics
Contributors
Author:
T. Papadopoulos
Author:
R. Jayasekera
Editor:
P. Papadopoulou
Editor:
P. Kanellis
Editor:
D. Martakos
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics