Effectiveness of viral marketing via social networking sites


Papadopoulos, T. and Jayasekera, R. (2011) Effectiveness of viral marketing via social networking sites In, Papadopoulou, P., Kanellis, P. and Martakos, D. (eds.) Social Computing Theory And Practice: Interdisciplinary Approaches. Hershey, USA, (doi:10.4018/978-1-61692-904-6).

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Item Type: Book Section
Digital Object Identifier (DOI): doi:10.4018/978-1-61692-904-6
ISBNs: 9781616929046 (print)
9781616929053 (print)
1616929057 (print)
Subjects:
ePrint ID: 80335
Date :
Date Event
2011Accepted/In Press
Date Deposited: 24 Mar 2010
Last Modified: 18 Apr 2017 20:10
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/80335

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