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Effectiveness of viral marketing via social networking sites

Effectiveness of viral marketing via social networking sites
Effectiveness of viral marketing via social networking sites
9781616929046
IGI publishing
Papadopoulos, T.
adc9fb9b-35b4-470f-bf09-f2ef3f7e6ddd
Jayasekera, R.
1428419c-dea3-4dc8-b412-443c17aa6913
Papadopoulou, P.
Kanellis, P.
Martakos, D.
Papadopoulos, T.
adc9fb9b-35b4-470f-bf09-f2ef3f7e6ddd
Jayasekera, R.
1428419c-dea3-4dc8-b412-443c17aa6913
Papadopoulou, P.
Kanellis, P.
Martakos, D.

Papadopoulos, T. and Jayasekera, R. (2011) Effectiveness of viral marketing via social networking sites. In, Papadopoulou, P., Kanellis, P. and Martakos, D. (eds.) Social Computing Theory and Practice: Interdisciplinary Approaches. Hershey, USA. IGI publishing. (In Press) (doi:10.4018/978-1-61692-904-6).

Record type: Book Section

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Accepted/In Press date: 2011

Identifiers

Local EPrints ID: 80335
URI: https://eprints.soton.ac.uk/id/eprint/80335
ISBN: 9781616929046
PURE UUID: 051d6306-45b1-4ff1-961e-7dad8e976c62

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Date deposited: 24 Mar 2010
Last modified: 20 Sep 2018 16:31

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