Harrigan, Paul and Seligman, James (2010) How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education. The Academy of Marketing Conference 2010, Coventry, United Kingdom. 05 - 07 Jul 2010.
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Conference or Workshop Item
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Published date: 2010
Venue - Dates:
The Academy of Marketing Conference 2010, Coventry, United Kingdom, 2010-07-05 - 2010-07-07
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Local EPrints ID: 80382
URI: http://eprints.soton.ac.uk/id/eprint/80382
PURE UUID: 891e82e4-d615-458f-bd37-a539f3f197be
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Date deposited: 24 Mar 2010
Last modified: 10 Dec 2021 17:38
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Contributors
Author:
Paul Harrigan
Author:
James Seligman
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