How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education


Harrigan, Paul and Seligman, James (2010) How can marketing academics serve marketing practice? The new Marketing DNA as a model for marketing education At The Academy of Marketing Conference 2010, United Kingdom. 06 - 08 Jul 2010.

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Item Type: Conference or Workshop Item (Paper)
Venue - Dates: The Academy of Marketing Conference 2010, United Kingdom, 2010-07-06 - 2010-07-08
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ePrint ID: 80382
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2010Published
Date Deposited: 24 Mar 2010
Last Modified: 18 Apr 2017 20:10
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/80382

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