Fuller, Ted, Warren, Lorraine, Thelwall, Sarah, Alamdar, Fizza and Rae, David
Rethinking business models as value creating systems
Leonardo, 43, (1), .
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The generic notion of a business model is well
understood by investors and business managers and
implies a number of anticipations; chiefly that it is a
replicable process that produces revenues and profits.
At its heart is some replicable process, artefact
or proposition around which the everyday practices
are formed. There are a number of reasons why this
conception is weak in the Creative Industries. We
have identified that the rationale for ‘business models’
in the Creative Industries includes providing an
attractor for non goal oriented creative activity, for
stabilising emergent properties from creative activities
and for maintaining the stability of these by
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