Effectiveness of viral marketing via social networking sites


Papadopoulos, T and Jayasekera, R (2011) Effectiveness of viral marketing via social networking sites In, Papadopoulou, P, Kanellis, P and Martakos, D (eds.) Social Computing Theory and Practice: Interdisciplinary Approaches. IGI publishing (doi:10.4018/978-1-61692-904-6).

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Item Type: Book Section
Digital Object Identifier (DOI): doi:10.4018/978-1-61692-904-6
ISBNs: 9781616929046 (print)
9781616929053 (print)
1616929057 (print)
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ePrint ID: 80499
Date :
Date Event
2011Accepted/In Press
Date Deposited: 24 Mar 2010
Last Modified: 18 Apr 2017 20:09
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/80499

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