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Effectiveness of viral marketing via social networking sites

Papadopoulos, T and Jayasekera, R (2011) Effectiveness of viral marketing via social networking sites In, Papadopoulou, P, Kanellis, P and Martakos, D (eds.) Social Computing Theory and Practice: Interdisciplinary Approaches. IGI publishing (doi:10.4018/978-1-61692-904-6).

Record type: Book Section

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Accepted/In Press date: 2011

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Local EPrints ID: 80499
URI: http://eprints.soton.ac.uk/id/eprint/80499
ISBN: 9781616929046
PURE UUID: 9754038f-9f2d-4b06-aee5-fa5b04098ced

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Date deposited: 24 Mar 2010
Last modified: 18 Jul 2017 23:13

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Contributors

Author: T Papadopoulos
Author: R Jayasekera
Editor: P Papadopoulou
Editor: P Kanellis
Editor: D Martakos

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