Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2014
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Number of items: 5.
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Type: Article
| 2014
| Item not available on this server.
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Context effects in the evaluation of business-to-business brand alliances - Stavros P. Kalafatis, Debra Riley and Jaywant Singh
Type: Article
| 2014
| Item not available on this server.
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Consumer commitment to luxury brands: Antecedents and consequences - Paurav Shukla, Madhumita Banerjee and Jaywant Singh
Type: Conference or Workshop Item
| 2014
| Item not available on this server.
Consumer perceptions of cobrands: the role of brand positioning strategies - J. Singh, S. Kalafatis and L. Ledden
Type: Article
| 2014
| Item not available on this server.
The antecedents and consequences of information technology usage on trade show performance - Jaywant Singh, Paurav Shukla, Stavros P. Kalafatis and L. Ledden
Type: Conference or Workshop Item
| 2014
| Item not available on this server.