Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2025
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Number of items: 15.
Luxury value perceptions and consumer outcomes: a meta-analysis - Tugra Akarsu, Shayan Shaikh and Moutusy Maity
Type: Review
| 2025
Steering through uncertainty: a systematic review of liability communication in autonomous vehicles - Tugra Akarsu, Paurav Shukla, Peter Winter, Daria Onitiu, Mohammad Naiseh, Elena Nichele, Justyna Lisinska and Richard Hyde
Type: Article
| 2025
| Item availability restricted.
Exploring information technology capabilities from multiple aspects of the resource-based theory - Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan and Bang Nguyen
Type: Article
| 2025
Whom to punish? Examining observers’ reactions to customer mistreatment by hospitality employees - Artyom Golossenko, Jiayan Huang, Hongfei Liu, Hai-Anh Tran and Heiner Evanschitzky
Type: Article
| 2025
Product innovativeness under market uncertainty: the mediating impact of market orientation and absorptive capacity - Fenfang Lin, Teck-Yong Eng, Udechukwu Ojiako and Jake Ansell
Type: Article
| 2025
| Item availability restricted.
Decipher the ‘reasons for’ and ‘reasons against' vaping and intention to quit among generation Z consumers - Hongfei Liu, Fahad Ibrahim, Fenfang Lin, Yuanming Qiu and Yuanyi Xu
Type: Conference or Workshop Item
| 2025
| Item not available on this server.
Exploring the impact of perceived value dimensions and brand image on in-game purchase intention in freemium mobile games - Daisy Lyu and Danni Liang
Type: Conference or Workshop Item
| 2025
| Item not available on this server.
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers - Jing (Daisy) Lyu, Yan Danni Liang and Durga Vellore Nagarajan
Type: Article
| 2025
Esports: a multidisciplinary research perspective and future research direction - Yue Meng-Lewis, Hongfei Liu, Simon Chadwick and Sascha L. Schmidt
Type: Editorial
| 2025
Toward a better understanding of minimalistic motives: consumption typology, scale development, and validation - Aniruddha Pangarkar, Paurav Shukla and Charles R. Taylor
Type: Article
| 2025
The impact of brand transgression on consumer choice: the role of moral identity - Veronica Rosendo-Rios, Sangeeta Trott and Paurav Shukla
Type: Article
| 2025
When luxury loses its luster: how democratization affects traditional luxury consumers - Paurav Shukla and Veronica Rosendo-Rios
Type: Article
| 2025
Luxury: where next? - Paurav Shukla, Veronica Rosendo‐Rios, David Dubois, Pierre Valette‐Florence and Anastasia Stathopoulou
Type: Article
| 2025
Signaling transparency in the era of artificial intelligence - Fatima Wang, Carmen Lopez and Shintaro Okazaki
Type: Review
| 2025
Type: Conference or Workshop Item
| 2025
| Item availability restricted.