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Items where Division is "Faculty of Business and Law > Southampton Business School > Centre for Relational Leadership & Change" and Year is 2012

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Number of items: 7.

Article

Watkins, Rebecca and Molesworth, Mike (2012) Attachment to digital virtual possessions in videogames Research in Consumer Behaviour, 14, pp. 153-170. (doi:10.1108/S0885-2111(2012)0000014012).

Book

Molesworth, Mike and Denegri-Knott, Janice (eds.) (2012) Digital virtual consumption, New York, US, Routledge (Routledge Studies in Innovation, Organization and Technology).

Book Section

Molesworth, Mike (2012) First person Shoppers: Consumer ways of seeing in videogames In, Molesworth, Mike and Denegri-Knott, Janice (eds.) Digital Virtual Consumption. Abingdon, GB, Routledge (Routledge Studies in Innovation, Organization and Technology).

Veglio, V (2012) The strategic importance of data mining analysis for customer-centric marketing strategies In, Kaufmann, H.R and Ali Khan Panni, M.F (eds.) Customer Centric Marketing Strategies: Tools for Building Organizational Performance. Hershey, US, IGI Global Editor pp. 126-148. (Premier Reference Source). (doi:10.4018/978-1-4666-2524-2).

Conference or Workshop Item

Denegri-Knott, Janice and Molesworth, Mike (2012) DVC and the management of consumer desire At Academy of Marketing Conference, United Kingdom. 02 - 05 Jul 2012.

Harvey, Fiona and Harris, Lisa (2012) Understanding digital literacy for higher education At LLAS E-Learning Symposium, United Kingdom. 26 - 27 Jan 2012.

Thesis

Woodhouse, Helen (2012) Epigraphy and urban communities in early Roman Baetica. [In two volumes] University of Southampton, School of Humanities, Doctoral Thesis , 563pp.

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