Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2022
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Number of items: 15.
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions - Tugra Akarsu, Reza Marvi and Pantea Foroudi
Type: Article
| 2022
Reflective versus unreflective country images: how ruminating on reasons for buying a country’s products alters country image - George Balabanis and Carmen Lopez
Type: Article
| 2022
Competence is power: how digital influencers impact buying decisions in B2B markets - Benedetta Crisafulli, La Toya Quamina and Jaywant Singh
Type: Article
| 2022
Rethinking authenticity: an investigation of virtual influencers - Carmen Lopez, Ellis Chefor and Barry J. Babin
Type: Conference or Workshop Item
| 2022
| Item availability restricted.
Revisiting the innovation–export entry link through a configuration approach - Carmen Lopez, Mohamed Yacine Haddoud and Dulekha Kasturiratne
Type: Article
| 2022
| Item availability restricted.
Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements - Ben Marder, Matthew Gorton, Richard Freeman and Rob Angell
Type: Article
| 2022
When luxury democratizes: exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions - Veronica Rosendo-Rios and Paurav Shukla
Type: Article
| 2022
| Item availability restricted.
Systematic literature review online gaming addiction among children and young adults: a framework and research agenda - Veronica Rosendo-rios, Sangeeta Trott and Paurav Shukla
Type: Article
| 2022
Managing the challenge of luxury democratization: A multi-country analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article
| 2022
Managing the challenge of luxury democratization: a multicountry analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article
| 2022
The influence of creative packaging design on customer motivation to process and purchase decisions - Paurav Shukla, Jaywant Singh and Weisha Wang
Type: Article
| 2022
Links between risk source identification and resilience capability building in agri-food supply chains: a comprehensive analysis - G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang and X. Chen
Type: Article
| 2022
Knowledge mobilization for agri-food supply chain decisions: identification of knowledge boundaries and categorization of boundary-spanning mechanisms - Guoqing Zhao, Shaofeng Liu, Sebastian Elgueta, Juan Pablo Manzur, Carmen Lopez and Huilan Chen
Type: Article
| 2022
Reducing food waste from a social innovation perspective: a review of measures, research gaps and future directions - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Aira Ong and Xiaoning Chen
Type: Article
| 2022
Modelling enablers for building agri-food supply chain resilience: insights from a comparative analysis of Argentina and France - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Nasiru Zubairu, Xiaoning Chen, Xiaotian Xie and Jinhua Zhang
Type: Article
| 2022