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Evaluating the educational effectiveness of simulation games: A value generation model

Evaluating the educational effectiveness of simulation games: A value generation model
Evaluating the educational effectiveness of simulation games: A value generation model
This article investigates the relationships between various types of educational value generated by the Markstrat simulation game. Considering several theoretical models of experiential learning and the research framework proposed by previous studies, an educational value generation model is developed and validated, using primary data collected from 305 UK-based students. Four types of educational value are identified: experience generation, conceptual understanding, skills development, and affective evaluation. The application of structural equation modelling indicates several significant relationships: experience generation has a strong impact on conceptual understanding, and both of them have medium to high direct impacts on skills development. On the other hand, the participants’ perception regarding the professional skills developed during the simulation game determines their affective evaluation of the Markstrat exercise. The model presented in this study is generalizable to other simulation games, and to other academic disciplines that implement the same experiential learning approach.
simulation games, markstrat, marketing management education, value generation, model development and validation
0020-0255
75-90
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Gurău, Călin
79dee567-2c01-4d08-8466-cdcede97def2
Loukis, Euripides
7e76a3de-22fa-4c58-a287-da2f23640a2e
Trivedi, Rohit
3f8d454d-bd56-486c-b673-5fa7194f615f
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Gurău, Călin
79dee567-2c01-4d08-8466-cdcede97def2
Loukis, Euripides
7e76a3de-22fa-4c58-a287-da2f23640a2e
Trivedi, Rohit
3f8d454d-bd56-486c-b673-5fa7194f615f

Ranchhod, Ashok, Gurău, Călin, Loukis, Euripides and Trivedi, Rohit (2014) Evaluating the educational effectiveness of simulation games: A value generation model. [in special issue: Serious Games] Information Sciences, 264, 75-90. (doi:10.1016/j.ins.2013.09.008).

Record type: Article

Abstract

This article investigates the relationships between various types of educational value generated by the Markstrat simulation game. Considering several theoretical models of experiential learning and the research framework proposed by previous studies, an educational value generation model is developed and validated, using primary data collected from 305 UK-based students. Four types of educational value are identified: experience generation, conceptual understanding, skills development, and affective evaluation. The application of structural equation modelling indicates several significant relationships: experience generation has a strong impact on conceptual understanding, and both of them have medium to high direct impacts on skills development. On the other hand, the participants’ perception regarding the professional skills developed during the simulation game determines their affective evaluation of the Markstrat exercise. The model presented in this study is generalizable to other simulation games, and to other academic disciplines that implement the same experiential learning approach.

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More information

e-pub ahead of print date: 11 September 2013
Published date: 20 April 2014
Keywords: simulation games, markstrat, marketing management education, value generation, model development and validation
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 367355
URI: https://eprints.soton.ac.uk/id/eprint/367355
ISSN: 0020-0255
PURE UUID: de492d68-ff54-4708-8af4-44e7d78fa1a2
ORCID for Ashok Ranchhod: ORCID iD orcid.org/0000-0003-4269-8825

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Date deposited: 28 Jul 2014 14:38
Last modified: 19 Jul 2019 21:07

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