Sacred and treasured luxury: the meaning and value of luxury possession amongst second generation Asian Indian immigrants
Sacred and treasured luxury: the meaning and value of luxury possession amongst second generation Asian Indian immigrants
This study focuses on the meaning of luxury amongst second-generation Indian consumers living in the UK; it examines the cultural context of luxury consumption, and the personal and social meaning this group attribute to their possessions. In addition the participant’s ritualistic behaviors in relation to luxury possessions are discussed. This paper in particular examines the cross-border connections of the participants. As luxury brands develop extravagant, globally recognized, homogenous marketing campaigns, we see how these consumers are influenced not only by their own bi-cultural identities but also by the global influences impacting their daily lives.
cross-cultural consumption, luxury, ritualistic behaviors, identity
71-89
Sekhon, Y.
c3cc6379-3913-4288-820d-3e26aac12e88
1 March 2016
Sekhon, Y.
c3cc6379-3913-4288-820d-3e26aac12e88
Sekhon, Y.
(2016)
Sacred and treasured luxury: the meaning and value of luxury possession amongst second generation Asian Indian immigrants.
Luxury: History, Culture, Consumption, 2 (2), .
(doi:10.1080/20511817.2015.1099345).
Abstract
This study focuses on the meaning of luxury amongst second-generation Indian consumers living in the UK; it examines the cultural context of luxury consumption, and the personal and social meaning this group attribute to their possessions. In addition the participant’s ritualistic behaviors in relation to luxury possessions are discussed. This paper in particular examines the cross-border connections of the participants. As luxury brands develop extravagant, globally recognized, homogenous marketing campaigns, we see how these consumers are influenced not only by their own bi-cultural identities but also by the global influences impacting their daily lives.
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More information
Accepted/In Press date: 13 October 2015
e-pub ahead of print date: 1 March 2016
Published date: 1 March 2016
Keywords:
cross-cultural consumption, luxury, ritualistic behaviors, identity
Organisations:
Winchester School of Art
Identifiers
Local EPrints ID: 387037
URI: http://eprints.soton.ac.uk/id/eprint/387037
PURE UUID: 876911b8-31dc-4ba2-83c4-278c613f1033
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Date deposited: 09 Feb 2016 09:46
Last modified: 15 Mar 2024 05:23
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