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'Fidel the musical' and hairdressers – turning research into impact

'Fidel the musical' and hairdressers – turning research into impact
'Fidel the musical' and hairdressers – turning research into impact
Academia is often accused of focusing too much on theory and not doing enough to address real world challenges. Inspired by principle 4 of the UNPRME framework which claims that ‘we will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value’, this paper describes two initiatives that in very different ways have addressed the challenge of turning research into impact. In the first I present an account of a high impact study using hairdressers to disseminate sustainable practices across the population. In the second I engaged with schools and colleges across the UK to ask students to write songs for a musical about Fidel Castro and the Cuban revolution.
Baden, D.
daad83b9-c537-4d3c-bab6-548b841f23b5
Baden, D.
daad83b9-c537-4d3c-bab6-548b841f23b5

Baden, D. (2015) 'Fidel the musical' and hairdressers – turning research into impact. BAM2015 29th Annual Conference: The Value of Pluralism in Advancing Management Research, Education and Practice, United Kingdom. 08 - 10 Sep 2015. 5 pp .

Record type: Conference or Workshop Item (Paper)

Abstract

Academia is often accused of focusing too much on theory and not doing enough to address real world challenges. Inspired by principle 4 of the UNPRME framework which claims that ‘we will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value’, this paper describes two initiatives that in very different ways have addressed the challenge of turning research into impact. In the first I present an account of a high impact study using hairdressers to disseminate sustainable practices across the population. In the second I engaged with schools and colleges across the UK to ask students to write songs for a musical about Fidel Castro and the Cuban revolution.

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More information

Published date: September 2015
Venue - Dates: BAM2015 29th Annual Conference: The Value of Pluralism in Advancing Management Research, Education and Practice, United Kingdom, 2015-09-08 - 2015-09-10
Organisations: Centre for Relational Leadership & Change

Identifiers

Local EPrints ID: 388439
URI: http://eprints.soton.ac.uk/id/eprint/388439
PURE UUID: e59fcb00-1676-4035-a9e1-e83bc4629481
ORCID for D. Baden: ORCID iD orcid.org/0000-0002-2736-4483

Catalogue record

Date deposited: 29 Feb 2016 15:33
Last modified: 30 Jul 2019 00:38

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