Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy
Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy
Prabhakar, G.
51b623ea-f92c-45f6-8f60-95ec4ff6e892
Nisar, T.
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6
Prabhakar, G.
51b623ea-f92c-45f6-8f60-95ec4ff6e892
Nisar, T.
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6
Prabhakar, G. and Nisar, T.
(2017)
Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy.
The EMAC (European Marketing Academy) 46th Annual Conference, , Groningen, Netherlands.
23 - 26 May 2017.
10 pp
.
(In Press)
Record type:
Conference or Workshop Item
(Paper)
Text
EMACPaper
- Accepted Manuscript
More information
Accepted/In Press date: 1 March 2017
Venue - Dates:
The EMAC (European Marketing Academy) 46th Annual Conference, , Groningen, Netherlands, 2017-05-23 - 2017-05-26
Organisations:
HRM and Organisational Behaviour, Southampton Business School
Identifiers
Local EPrints ID: 408436
URI: http://eprints.soton.ac.uk/id/eprint/408436
PURE UUID: 66261fbb-6492-4561-a6a7-dd087e136a89
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Date deposited: 20 May 2017 04:04
Last modified: 16 Mar 2024 05:16
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Contributors
Author:
G. Prabhakar
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