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Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy

Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy
Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy
Prabhakar, G.
51b623ea-f92c-45f6-8f60-95ec4ff6e892
Nisar, T.
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6
Prabhakar, G.
51b623ea-f92c-45f6-8f60-95ec4ff6e892
Nisar, T.
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6

Prabhakar, G. and Nisar, T. (2017) Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy. The EMAC (European Marketing Academy) 46th Annual Conference, , Groningen, Netherlands. 23 - 26 May 2017. 10 pp . (In Press)

Record type: Conference or Workshop Item (Paper)
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EMACPaper - Accepted Manuscript
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Accepted/In Press date: 1 March 2017
Venue - Dates: The EMAC (European Marketing Academy) 46th Annual Conference, , Groningen, Netherlands, 2017-05-23 - 2017-05-26
Organisations: HRM and Organisational Behaviour, Southampton Business School

Identifiers

Local EPrints ID: 408436
URI: http://eprints.soton.ac.uk/id/eprint/408436
PURE UUID: 66261fbb-6492-4561-a6a7-dd087e136a89
ORCID for T. Nisar: ORCID iD orcid.org/0000-0003-2240-5327

Catalogue record

Date deposited: 20 May 2017 04:04
Last modified: 16 Mar 2024 05:16

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Contributors

Author: G. Prabhakar
Author: T. Nisar ORCID iD

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