Stinking to high heaven: olfactory aspirations and discourses of desire
Stinking to high heaven: olfactory aspirations and discourses of desire
At once ephemeral and intrinsically corporeal, fragrance for many of us offers an entry point into luxury and elite status. As is well known, the perfume industry is fundamental to the economic viability of the contemporary luxury industry, but with basic ingredients consisting of water, chemicals, and infinitesimal amounts of plant and animal extracts, the frugality of its composition must be offset by the richness of the discourses used to promote it. This article will discuss how these discourses of desire and aspiration in fact constitute fragrance’s rarest of ingredients, their linguistic riches far surpassing the supposed costliness of its chemistries.
310-322
Faiers, Jonathan
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Faiers, Jonathan
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Abstract
At once ephemeral and intrinsically corporeal, fragrance for many of us offers an entry point into luxury and elite status. As is well known, the perfume industry is fundamental to the economic viability of the contemporary luxury industry, but with basic ingredients consisting of water, chemicals, and infinitesimal amounts of plant and animal extracts, the frugality of its composition must be offset by the richness of the discourses used to promote it. This article will discuss how these discourses of desire and aspiration in fact constitute fragrance’s rarest of ingredients, their linguistic riches far surpassing the supposed costliness of its chemistries.
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JF edits Paper%207%20Jonathan%20Faiers
- Accepted Manuscript
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Professor Jonathan Faiers Stinking to High Heaven
- Accepted Manuscript
More information
Accepted/In Press date: 15 January 2017
e-pub ahead of print date: 15 March 2017
Organisations:
Research Centre, Winchester School of Art
Identifiers
Local EPrints ID: 411729
URI: http://eprints.soton.ac.uk/id/eprint/411729
ISSN: 1035-0330
PURE UUID: a3c68084-20d7-43e8-9d03-2d28a8e701f0
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Date deposited: 22 Jun 2017 16:31
Last modified: 16 Mar 2024 05:23
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