The University of Southampton
University of Southampton Institutional Repository

Conceptualising consumption in imagination: relationships and movements between imaginative forms and the marketplace

Conceptualising consumption in imagination: relationships and movements between imaginative forms and the marketplace
Conceptualising consumption in imagination: relationships and movements between imaginative forms and the marketplace
In this paper we extend theory relating to the imagination and markets by reviewing explicit and implicit work in marketing, consumer research and sociology, drawing on a broader literature that provides a more comprehensive characterisation of imagining. We map consumption in the imagination in order to better define the concept and to differentiate forms of imagining according to a number of characteristics that are identified in the literature. These are: (1) temporal location; (2) range of emotions; (3) degree of elaboration; (4) level of abstraction (5) purpose; and (6) prompts. We also consider the role of consumption in terms of its level of presence and absence in the imagination. We then present a trajectory of consumption in the imagination that seeks to account for the relationships and movements between forms of imagining and the marketplace, noting the importance of the imagination in terms of implications for macro-level market structures and individual consumption practice.
1470-5931
1-21
Jenkins, Rebecca
505bb245-4074-4b74-98ba-abe707914bd0
Molesworth, Michael
48a49a79-1d99-4120-b0aa-578e42541724
Jenkins, Rebecca
505bb245-4074-4b74-98ba-abe707914bd0
Molesworth, Michael
48a49a79-1d99-4120-b0aa-578e42541724

Jenkins, Rebecca and Molesworth, Michael (2018) Conceptualising consumption in imagination: relationships and movements between imaginative forms and the marketplace. Marketing Theory, 1-21. (doi:10.1177/1470593117740753).

Record type: Article

Abstract

In this paper we extend theory relating to the imagination and markets by reviewing explicit and implicit work in marketing, consumer research and sociology, drawing on a broader literature that provides a more comprehensive characterisation of imagining. We map consumption in the imagination in order to better define the concept and to differentiate forms of imagining according to a number of characteristics that are identified in the literature. These are: (1) temporal location; (2) range of emotions; (3) degree of elaboration; (4) level of abstraction (5) purpose; and (6) prompts. We also consider the role of consumption in terms of its level of presence and absence in the imagination. We then present a trajectory of consumption in the imagination that seeks to account for the relationships and movements between forms of imagining and the marketplace, noting the importance of the imagination in terms of implications for macro-level market structures and individual consumption practice.

Text
Conceptualising consumption in imagination (final) - Accepted Manuscript
Download (151kB)

More information

Accepted/In Press date: 14 June 2017
e-pub ahead of print date: 26 November 2017
Published date: September 2018

Identifiers

Local EPrints ID: 412086
URI: http://eprints.soton.ac.uk/id/eprint/412086
ISSN: 1470-5931
PURE UUID: c20fce87-af37-427d-866e-1039fc4ff0f3

Catalogue record

Date deposited: 06 Jul 2017 16:30
Last modified: 27 Apr 2022 06:27

Export record

Altmetrics

Contributors

Author: Rebecca Jenkins
Author: Michael Molesworth

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×