Wang, Weisha and Reynolds, Nina (2015) Contradictions, inconsistencies and ambiguities: cobrand personalities and dialectical thinking among bicultural consumers. In Collaboration in Research, European Academy of Marketing Conference Proceedings: 2015 European Academy of Marketing Conference Proceedings. Katholieke Universiteit Leuven..
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Contradictions, inconsistencies and ambiguities- Cobrand personalities and dialectical thinking among bicultural consumers
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Published date: 2015
Venue - Dates:
Collaboration in Research, , Leuven, Belgium, 2015-05-26 - 2015-05-29
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Local EPrints ID: 413202
URI: http://eprints.soton.ac.uk/id/eprint/413202
PURE UUID: aab06f81-34dd-45a4-99fb-8b1fc1b5818c
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Date deposited: 17 Aug 2017 16:30
Last modified: 19 Mar 2024 17:54
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Contributors
Author:
Weisha Wang
Author:
Nina Reynolds
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