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Contradictions, inconsistencies and ambiguities: cobrand personalities and dialectical thinking among bicultural consumers

Contradictions, inconsistencies and ambiguities: cobrand personalities and dialectical thinking among bicultural consumers
Contradictions, inconsistencies and ambiguities: cobrand personalities and dialectical thinking among bicultural consumers
KU Leuven
Wang, Weisha
3b06920a-f578-41b8-a356-7e2da53d3bf6
Reynolds, Nina
42f01fba-516f-4265-83e9-d0b37806830f
Wang, Weisha
3b06920a-f578-41b8-a356-7e2da53d3bf6
Reynolds, Nina
42f01fba-516f-4265-83e9-d0b37806830f

Wang, Weisha and Reynolds, Nina (2015) Contradictions, inconsistencies and ambiguities: cobrand personalities and dialectical thinking among bicultural consumers. In Collaboration in Research, European Academy of Marketing Conference Proceedings: 2015 European Academy of Marketing Conference Proceedings. KU Leuven..

Record type: Conference or Workshop Item (Paper)
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Contradictions, inconsistencies and ambiguities- Cobrand personalities and dialectical thinking among bicultural consumers - Accepted Manuscript
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Published date: 2015
Venue - Dates: Collaboration in Research, , Leuven, Belgium, 2015-05-25 - 2015-05-28

Identifiers

Local EPrints ID: 413202
URI: http://eprints.soton.ac.uk/id/eprint/413202
PURE UUID: aab06f81-34dd-45a4-99fb-8b1fc1b5818c
ORCID for Weisha Wang: ORCID iD orcid.org/0000-0002-2985-3416

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Date deposited: 17 Aug 2017 16:30
Last modified: 12 Dec 2021 04:03

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Contributors

Author: Weisha Wang ORCID iD
Author: Nina Reynolds

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