Enterprise logic vs product logic: the development of GE’s computer product line
Enterprise logic vs product logic: the development of GE’s computer product line
The following article focuses on corporate strategies at General Electric (GE) and how corporate-level interventions impacted the market performance of the firm’s general purpose commercial mainframe product set in the period 1960–1968. We show that in periods of both divisional independent planning and corporate-level planning strategic governance, central decisions interfered in the execution of GE’s product strategy. GE’s institutional ‘enterprise logic’ negatively impacted the ‘product logic’ of its computer product line leading to a weakened position in the market for these systems.
431-452
Gandy, Anthony
08e93e03-c761-4adc-825b-72f520ca633e
Edwards, Roy
d9657b8a-64c6-4d95-8884-39ac6bf1d9ad
15 March 2017
Gandy, Anthony
08e93e03-c761-4adc-825b-72f520ca633e
Edwards, Roy
d9657b8a-64c6-4d95-8884-39ac6bf1d9ad
Gandy, Anthony and Edwards, Roy
(2017)
Enterprise logic vs product logic: the development of GE’s computer product line.
Business History, 59 (3), .
(doi:10.1080/00076791.2016.1205033).
Abstract
The following article focuses on corporate strategies at General Electric (GE) and how corporate-level interventions impacted the market performance of the firm’s general purpose commercial mainframe product set in the period 1960–1968. We show that in periods of both divisional independent planning and corporate-level planning strategic governance, central decisions interfered in the execution of GE’s product strategy. GE’s institutional ‘enterprise logic’ negatively impacted the ‘product logic’ of its computer product line leading to a weakened position in the market for these systems.
Text
GE Enterprise vs Product Logic final v3
- Accepted Manuscript
More information
Accepted/In Press date: 1 April 2016
e-pub ahead of print date: 11 July 2016
Published date: 15 March 2017
Identifiers
Local EPrints ID: 416905
URI: http://eprints.soton.ac.uk/id/eprint/416905
ISSN: 0007-6791
PURE UUID: 824b1334-cdc1-44d8-92d6-050c8ec3b704
Catalogue record
Date deposited: 12 Jan 2018 17:30
Last modified: 16 Mar 2024 05:34
Export record
Altmetrics
Contributors
Author:
Anthony Gandy
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics