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Future research directions in demand management

Future research directions in demand management
Future research directions in demand management
Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management . The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research.

In this article, we present an outline of the research directions that emerged at this event for the benefit of researchers interested in pricing and revenue management. The article is organised by the main topics that dominated the discussion.

Revenue management
1476-6930
1-4
Currie, Christine
dcfd0972-1b42-4fac-8a67-0258cfdeb55a
Dokka, Trivikram
44ebd889-efe4-4f23-b2c4-4dbbc381446f
Harvey, John
80b5cd3f-2456-475b-a070-551a26b7d993
Strauss, Arne
35a58f12-928c-430a-9b1f-c3f03cff9a9e
Currie, Christine
dcfd0972-1b42-4fac-8a67-0258cfdeb55a
Dokka, Trivikram
44ebd889-efe4-4f23-b2c4-4dbbc381446f
Harvey, John
80b5cd3f-2456-475b-a070-551a26b7d993
Strauss, Arne
35a58f12-928c-430a-9b1f-c3f03cff9a9e

Currie, Christine, Dokka, Trivikram, Harvey, John and Strauss, Arne (2018) Future research directions in demand management. Journal of Revenue and Pricing Management, 1-4. (doi:10.1057/s41272-018-0139-z).

Record type: Article

Abstract

Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management . The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research.

In this article, we present an outline of the research directions that emerged at this event for the benefit of researchers interested in pricing and revenue management. The article is organised by the main topics that dominated the discussion.

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More information

Submitted date: 23 January 2018
Accepted/In Press date: 24 January 2018
e-pub ahead of print date: 15 February 2018
Keywords: Revenue management

Identifiers

Local EPrints ID: 417541
URI: https://eprints.soton.ac.uk/id/eprint/417541
ISSN: 1476-6930
PURE UUID: aec5dda5-ec61-4c92-af73-cf98fc53f535

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Date deposited: 02 Feb 2018 17:30
Last modified: 21 May 2018 16:31

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Contributors

Author: Trivikram Dokka
Author: John Harvey
Author: Arne Strauss

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