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The role of business analytics in supporting strategy processes: opportunities and limitations

The role of business analytics in supporting strategy processes: opportunities and limitations
The role of business analytics in supporting strategy processes: opportunities and limitations
Many organisations consider business analytics to be a key organisational capability. To date, there is little evidence on how organisations have included analytics at the heart of their strategy processes. This paper addresses this issue by exploring the activities within a strategy process and considering the potential role that business analytics might play in providing support to such processes. We perform a search in multidisciplinary databases for evidence of the use of business analytics within strategy processes and we reflect on its use in two case studies performing strategic analysis within the pharmaceutical industry. The findings indicate business analytics is still an emerging field without a structured approach. Business analytics can provide important data-driven insights into strategy processes; we therefore recommend its further integration with other traditional OR and strategy tools in order to support strategic decision-makers.
0160-5682
974-985
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
O’brien, Frances A.
58bceb62-915a-47a6-8b93-493fe532e4b0
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
O’brien, Frances A.
58bceb62-915a-47a6-8b93-493fe532e4b0

Kunc, Martin and O’brien, Frances A. (2018) The role of business analytics in supporting strategy processes: opportunities and limitations. Journal of the Operational Research Society, 70 (6), 974-985. (doi:10.1080/01605682.2018.1475104).

Record type: Article

Abstract

Many organisations consider business analytics to be a key organisational capability. To date, there is little evidence on how organisations have included analytics at the heart of their strategy processes. This paper addresses this issue by exploring the activities within a strategy process and considering the potential role that business analytics might play in providing support to such processes. We perform a search in multidisciplinary databases for evidence of the use of business analytics within strategy processes and we reflect on its use in two case studies performing strategic analysis within the pharmaceutical industry. The findings indicate business analytics is still an emerging field without a structured approach. Business analytics can provide important data-driven insights into strategy processes; we therefore recommend its further integration with other traditional OR and strategy tools in order to support strategic decision-makers.

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Accepted/In Press date: 15 March 2018
e-pub ahead of print date: 18 May 2018

Identifiers

Local EPrints ID: 427495
URI: http://eprints.soton.ac.uk/id/eprint/427495
ISSN: 0160-5682
PURE UUID: 3a847176-1e57-43d7-b8d8-adbde7f6eda0
ORCID for Martin Kunc: ORCID iD orcid.org/0000-0002-3411-4052

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Date deposited: 21 Jan 2019 17:30
Last modified: 28 Apr 2022 06:25

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Contributors

Author: Martin Kunc ORCID iD
Author: Frances A. O’brien

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