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Exploring the development of a methodology for scenario use: combining scenario and resource mapping approaches

Exploring the development of a methodology for scenario use: combining scenario and resource mapping approaches
Exploring the development of a methodology for scenario use: combining scenario and resource mapping approaches
Scenarios are tools that help managers to identify critical uncertainties and describe possible futures; they typically focus on an organisation's external environment. Scenarios are often used by organisations to explore how their external environment may develop in the future and to consider its impact on their strategy. However, in order to develop strategy, an organisation needs also to consider the internal environment, in terms of its resources and capabilities, such as that presented within the Resource-Based View of the firm (RBV). This paper proposes a novel methodology for enhancing the scenario method through its serial integration with a method from the RBV field, namely that of resource mapping. The methodology provides the ability to support the "rehearsal" of a firm's strategic performance over time by exploring how the firm's resources and capabilities interact with the competitive environment and with the various scenarios. We illustrate our proposed method with an example of its use in a teaching setting by a group of postgraduate students along with a short description of its application within a company. We reflect on the design of the method and the early experiences of using it. The main contribution of the proposed method is that it provides an integrated approach linking scenarios with strategy development and evaluation. The paper ends with suggestions for further research.
0040-1625
150-159
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
O'brien, Frances A.
3ff461c0-fd29-43e8-8764-5d94427ae7d1
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
O'brien, Frances A.
3ff461c0-fd29-43e8-8764-5d94427ae7d1

Kunc, Martin and O'brien, Frances A. (2017) Exploring the development of a methodology for scenario use: combining scenario and resource mapping approaches. Technological Forecasting and Social Change, 124, 150-159. (doi:10.1016/j.techfore.2017.03.018).

Record type: Article

Abstract

Scenarios are tools that help managers to identify critical uncertainties and describe possible futures; they typically focus on an organisation's external environment. Scenarios are often used by organisations to explore how their external environment may develop in the future and to consider its impact on their strategy. However, in order to develop strategy, an organisation needs also to consider the internal environment, in terms of its resources and capabilities, such as that presented within the Resource-Based View of the firm (RBV). This paper proposes a novel methodology for enhancing the scenario method through its serial integration with a method from the RBV field, namely that of resource mapping. The methodology provides the ability to support the "rehearsal" of a firm's strategic performance over time by exploring how the firm's resources and capabilities interact with the competitive environment and with the various scenarios. We illustrate our proposed method with an example of its use in a teaching setting by a group of postgraduate students along with a short description of its application within a company. We reflect on the design of the method and the early experiences of using it. The main contribution of the proposed method is that it provides an integrated approach linking scenarios with strategy development and evaluation. The paper ends with suggestions for further research.

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Integrating Scenarios with the RBV paper - Accepted Manuscript
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More information

Accepted/In Press date: 11 March 2017
e-pub ahead of print date: 4 April 2017
Published date: 1 November 2017

Identifiers

Local EPrints ID: 427631
URI: http://eprints.soton.ac.uk/id/eprint/427631
ISSN: 0040-1625
PURE UUID: 959b110e-e2be-4dc7-8979-09b05b6e7796
ORCID for Martin Kunc: ORCID iD orcid.org/0000-0002-3411-4052

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Date deposited: 24 Jan 2019 17:30
Last modified: 09 Jan 2022 05:11

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Contributors

Author: Martin Kunc ORCID iD
Author: Frances A. O'brien

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