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Mobile application for Thai & foreign tourists visiting Thai temple

Mobile application for Thai & foreign tourists visiting Thai temple
Mobile application for Thai & foreign tourists visiting Thai temple
This research gathered requirements from Thai and foreign tourists to successfully design Thai and English Android and IOS versions of a mobile application to provide an enhanced experience for tourists visiting the Phra Mahathat Woramahawihan (PMW) Temple in Thailand. The content and user interface were designed based on theories and related research and three experts evaluated the prototype to improve the final application versions which were evaluated at the temple by Thai and foreign tourists. Analysis of the results showed that both the Thai and foreign tourists found similar high satisfaction with the performance of the Android and IOS mobile applications. The mobile app text, pictures and voice allowed tourists to know how important each point of visit was, where to go, where the starting point was, and what were the rituals, the history and other information of each point. One main benefit for all foreign tourists was the app provided the history and other information of each point in English as only the
names of each point were provided in English at the temple.
75-96
Wald, Michael
90577cfd-35ae-4e4a-9422-5acffecd89d5
Angkananon, Kewalin
f12f7eff-7d72-4cf3-b943-df8ee0e7bad8
Plodaksorn, Piyabud
c0e8f9a7-e1cb-4fe7-9c11-c9661ba8e8c7
Wald, Michael
90577cfd-35ae-4e4a-9422-5acffecd89d5
Angkananon, Kewalin
f12f7eff-7d72-4cf3-b943-df8ee0e7bad8
Plodaksorn, Piyabud
c0e8f9a7-e1cb-4fe7-9c11-c9661ba8e8c7

Wald, Michael, Angkananon, Kewalin and Plodaksorn, Piyabud (2019) Mobile application for Thai & foreign tourists visiting Thai temple. International Journal of Religious Tourism and Pilgrimage, 7 (3), 75-96.

Record type: Article

Abstract

This research gathered requirements from Thai and foreign tourists to successfully design Thai and English Android and IOS versions of a mobile application to provide an enhanced experience for tourists visiting the Phra Mahathat Woramahawihan (PMW) Temple in Thailand. The content and user interface were designed based on theories and related research and three experts evaluated the prototype to improve the final application versions which were evaluated at the temple by Thai and foreign tourists. Analysis of the results showed that both the Thai and foreign tourists found similar high satisfaction with the performance of the Android and IOS mobile applications. The mobile app text, pictures and voice allowed tourists to know how important each point of visit was, where to go, where the starting point was, and what were the rituals, the history and other information of each point. One main benefit for all foreign tourists was the app provided the history and other information of each point in English as only the
names of each point were provided in English at the temple.

Text
mobile_app_dublin_journal - Accepted Manuscript
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Published date: 21 June 2019

Identifiers

Local EPrints ID: 431954
URI: https://eprints.soton.ac.uk/id/eprint/431954
PURE UUID: eabe7a99-6877-4527-a66a-c237ad077788

Catalogue record

Date deposited: 24 Jun 2019 16:30
Last modified: 24 Jun 2019 16:30

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