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The critical success factors of using social media for supply chain social sustainability in the freight logistics industry

The critical success factors of using social media for supply chain social sustainability in the freight logistics industry
The critical success factors of using social media for supply chain social sustainability in the freight logistics industry
This paper pioneers the investigation of the significant factors that influence corporate decisions on the use of social media for supply chain social sustainability, and it highlights a crucial research area that is currently understudied in supply chain management literature. A theoretical framework was developed in this study based upon the Technology–Organization–Environment (TOE) and Human–Organization–Technology (HOT) theories to obtain the significant critical success factors (CSFs) which influence the use of social media for supply chain social sustainability in freight logistics firms in Nigeria. The Best-Worst Method was applied to analyse and rank the CSFs using their determined relative importance level. The research findings indicate that customer satisfaction, sufficient security and privacy, affordability and competitive pressure are the highest ranked CSFs to achieve supply chain social sustainability using of social media. This research has important implications for policy makers and practitioners to gain perspectives on how to foster the use of social media in the freight logistics sector for supply chain social sustainability.
0020-7543
1-18
Orji, Ifeyinwa Juliet
4c8c903a-2be4-45fb-86ef-612de0d9db64
Kusi-Sarpong, Simonov
a7e68240-2b34-456e-9849-c01bd10c68f7
Gupta, Himanshu
5fba70c4-3015-497e-849b-312dcaaa04d5
Orji, Ifeyinwa Juliet
4c8c903a-2be4-45fb-86ef-612de0d9db64
Kusi-Sarpong, Simonov
a7e68240-2b34-456e-9849-c01bd10c68f7
Gupta, Himanshu
5fba70c4-3015-497e-849b-312dcaaa04d5

Orji, Ifeyinwa Juliet, Kusi-Sarpong, Simonov and Gupta, Himanshu (2019) The critical success factors of using social media for supply chain social sustainability in the freight logistics industry. International Journal of Production Research, 1-18. (doi:10.1080/00207543.2019.1660829).

Record type: Article

Abstract

This paper pioneers the investigation of the significant factors that influence corporate decisions on the use of social media for supply chain social sustainability, and it highlights a crucial research area that is currently understudied in supply chain management literature. A theoretical framework was developed in this study based upon the Technology–Organization–Environment (TOE) and Human–Organization–Technology (HOT) theories to obtain the significant critical success factors (CSFs) which influence the use of social media for supply chain social sustainability in freight logistics firms in Nigeria. The Best-Worst Method was applied to analyse and rank the CSFs using their determined relative importance level. The research findings indicate that customer satisfaction, sufficient security and privacy, affordability and competitive pressure are the highest ranked CSFs to achieve supply chain social sustainability using of social media. This research has important implications for policy makers and practitioners to gain perspectives on how to foster the use of social media in the freight logistics sector for supply chain social sustainability.

Text
Critical success factors for social media adoption in SSCv01 (Final) - Accepted Manuscript
Restricted to Repository staff only until 5 September 2020.
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More information

Accepted/In Press date: 11 July 2019
e-pub ahead of print date: 5 September 2019

Identifiers

Local EPrints ID: 434432
URI: https://eprints.soton.ac.uk/id/eprint/434432
ISSN: 0020-7543
PURE UUID: 18c945fe-8471-4e2a-9957-c0da8099c958

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Date deposited: 23 Sep 2019 16:30
Last modified: 09 Dec 2019 17:31

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