Continuous influence maximisation for the voter dynamics: is targeting high-degree nodes a good strategy?
Continuous influence maximisation for the voter dynamics: is targeting high-degree nodes a good strategy?
  In this paper, we relate influence maximisation (IM) for the voting dynamics to models of network control in which external controllers interact with the intrinsic dynamics of opinion spread. In contrast to previous literature, which has mostly explored the discrete setting, our focus is on continuous allocations of control.
We develop an algorithm to numerically solve our IM problem via gradient ascent.
We explore optimal allocations for leader-follower type networks for different budget scenarios and observe that optimal allocations do not systematically target hub nodes, as it has been found in previous literature. Conversely, strategies are strongly opponent-depend, avoiding nodes targeted by the opponent if the opponent has a larger budget, while shadowing the opponent's allocation otherwise, i.e. targeting the same nodes as them.
  influence maximization, voter model, complex networks, external control
  
    
      Romero Moreno, Guillermo
      
        8c2f32d6-b0b5-4563-af22-c08b410b867f
      
     
  
    
      Tran-Thanh, Long
      
        e0666669-d34b-460e-950d-e8b139fab16c
      
     
  
    
      Brede, Markus
      
        bbd03865-8e0b-4372-b9d7-cd549631f3f7
      
     
  
  
   
  
  
    
    
  
    
      2020
    
    
  
  
    
      Romero Moreno, Guillermo
      
        8c2f32d6-b0b5-4563-af22-c08b410b867f
      
     
  
    
      Tran-Thanh, Long
      
        e0666669-d34b-460e-950d-e8b139fab16c
      
     
  
    
      Brede, Markus
      
        bbd03865-8e0b-4372-b9d7-cd549631f3f7
      
     
  
       
    
 
  
    
      
  
  
  
  
    Romero Moreno, Guillermo, Tran-Thanh, Long and Brede, Markus
  
  
  
  
   
    (2020)
  
  
    
    Continuous influence maximisation for the voter dynamics: is targeting high-degree nodes a good strategy?
  
  
  
  
    
    
    
      
        
   
  
    Nineteenth International Conference on Autonomous Agents and Multi-Agent Systems, Auckland, New Zealand, Auckland, New Zealand.
   
        
        
        09 - 13  May 2020.
      
    
  
  
  
      
          
           3 pp
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      Record type:
      Conference or Workshop Item
      (Other)
      
      
    
   
    
    
      
        
          Abstract
          In this paper, we relate influence maximisation (IM) for the voting dynamics to models of network control in which external controllers interact with the intrinsic dynamics of opinion spread. In contrast to previous literature, which has mostly explored the discrete setting, our focus is on continuous allocations of control.
We develop an algorithm to numerically solve our IM problem via gradient ascent.
We explore optimal allocations for leader-follower type networks for different budget scenarios and observe that optimal allocations do not systematically target hub nodes, as it has been found in previous literature. Conversely, strategies are strongly opponent-depend, avoiding nodes targeted by the opponent if the opponent has a larger budget, while shadowing the opponent's allocation otherwise, i.e. targeting the same nodes as them.
         
      
      
        
          
            
  
    Text
 AAMAS_2020_final
     - Accepted Manuscript
   
  
  
    
  
 
          
            
          
            
           
            
           
        
        
       
    
   
  
  
  More information
  
    
      Accepted/In Press date: 14 February 2020
 
    
      Published date: 2020
 
    
  
  
    
  
    
  
    
     
        Venue - Dates:
        Nineteenth International Conference on Autonomous Agents and Multi-Agent Systems, Auckland, New Zealand, Auckland, New Zealand, 2020-05-09 - 2020-05-13
      
    
  
    
  
    
     
    
  
    
     
        Keywords:
        influence maximization, voter model, complex networks, external control
      
    
  
    
  
    
  
  
        Identifiers
        Local EPrints ID: 438158
        URI: http://eprints.soton.ac.uk/id/eprint/438158
        
        
        
        
          PURE UUID: 14482473-8d96-491a-bd76-811d8bac0db4
        
  
    
        
          
            
              
            
          
        
    
        
          
            
              
            
          
        
    
        
          
            
          
        
    
  
  Catalogue record
  Date deposited: 03 Mar 2020 17:43
  Last modified: 17 Mar 2024 05:21
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      Contributors
      
          
          Author:
          
            
              
              
                Guillermo Romero Moreno
              
              
                
              
            
            
          
         
      
          
          Author:
          
            
              
              
                Long Tran-Thanh
              
              
                
              
            
            
          
         
      
          
          Author:
          
            
              
              
                Markus Brede
              
              
            
            
          
        
      
      
      
    
  
   
  
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