A novel methodology for creating an interactive non-linear space in an eye tracking environment

Abstract

This paper aims to explain the purpose and creation of a novel methodology for creating an interactive non-linear space for exploring reading on the Web using eye tracking. Currently there is no easy way to explore how people read on the Web using an eye movement methodology. There are ways that we can make assumptions through gaze tracking and observe what part of a screen someone is looking, but no easy way to create a highly controlled experimental environment that can replicate results seen in traditional eye movements and reading research. In order to understand how people read on the Web we need two key elements: Firstly, we need a well-controlled stimulus set to be able to explore how people read; Secondly, we need the eye tracking technology to be highly accurate, such as that observed in eye movement and reading research using eye trackers with a high sample rate. This paper describes a new methodology for creating a highly controlled stimulus set of Webpage text which satisfies these two elements. This methodology can customise and control all of the text on the Webpages, allowing for the creation of hyperlinks and experimentally manipulated target words. This can be used with an SR Research EyeLink 1000 (an eye tracker with 1000 samples a second accuracy), which is often used in traditional eye movements and reading research.

More information

Identifiers

ORCID for Gemma Fitzsimmons: orcid.org/0000-0002-4519-0499

Catalogue record

Export record