The University of Southampton
University of Southampton Institutional Repository

"If we want things to stay as they are, things will have to change": Covid Couture and the 1%

"If we want things to stay as they are, things will have to change": Covid Couture and the 1%
"If we want things to stay as they are, things will have to change": Covid Couture and the 1%
The current pandemic is demanding a radical reconceptualization of fashion. In the context of an unprecedented economic decline, the collapse of physical fashion retailing and a fundamental interrogation of previous clothing consumption patterns, can the same be said of haute couture luxury fashion? Taking the current couture season’s promotional films as a starting point, this article discusses whether couture and its clientele has been forced to adapt or remains largely unaltered since couture’s establishment in the nineteenth century and as represented in literature.
Haute Couture. Charles Frederick Worth. Display. Privilege. Zola.
247-257
Faiers, Jonathan
6d0c4db1-8d10-48c4-875e-4e60b94f300d
Faiers, Jonathan
6d0c4db1-8d10-48c4-875e-4e60b94f300d

Faiers, Jonathan (2021) "If we want things to stay as they are, things will have to change": Covid Couture and the 1%. Luxury: History, Culture, Consumption, 6 (3), 247-257, [3]. (doi:10.1080/20511817.2021.1897266).

Record type: Article

Abstract

The current pandemic is demanding a radical reconceptualization of fashion. In the context of an unprecedented economic decline, the collapse of physical fashion retailing and a fundamental interrogation of previous clothing consumption patterns, can the same be said of haute couture luxury fashion? Taking the current couture season’s promotional films as a starting point, this article discusses whether couture and its clientele has been forced to adapt or remains largely unaltered since couture’s establishment in the nineteenth century and as represented in literature.

Text
Faiers If we want things to stay as they are - Accepted Manuscript
Download (39kB)
Text
If we want things to stay as they are.... FaiersRFLU_A_1897266 (4) - Version of Record
Restricted to Repository staff only
Request a copy

More information

e-pub ahead of print date: 30 March 2021
Published date: 23 April 2021
Keywords: Haute Couture. Charles Frederick Worth. Display. Privilege. Zola.

Identifiers

Local EPrints ID: 448971
URI: http://eprints.soton.ac.uk/id/eprint/448971
PURE UUID: db438212-9e03-4d65-8c79-bbc08e4b833a

Catalogue record

Date deposited: 12 May 2021 16:31
Last modified: 16 Oct 2024 04:01

Export record

Altmetrics

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×