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Corporate social (Ir) responsibility and corporate hypocrisy: warmth, motive and the protective value of corporate social responsibility

Corporate social (Ir) responsibility and corporate hypocrisy: warmth, motive and the protective value of corporate social responsibility
Corporate social (Ir) responsibility and corporate hypocrisy: warmth, motive and the protective value of corporate social responsibility
This article examines how a firm’s prior record on corporate social responsibility (CSR) influences individual stakeholders’ perceptions of corporate hypocrisy in the wake of a corporate social irresponsibility (CSI) event. Our research extends extant corporate hypocrisy literature by highlighting the role of individual stakeholders’ inferences about a genuine CSR motive in their judgments of corporate hypocrisy. This can serve to differentiate perceived corporate hypocrisy from inconsistency that arises because of a lack of ability and/or resources. Our research further identifies a source for such perceptions: individual stakeholders’ perceptions of firm warmth generated by a firm’s prior record of CSR. In addition, we find that when CSR and CSI are in the same (vs. different) domains, it can strengthen perceptions of hypocrisy. This provides direct evidence to explain why markets react differently when CSR and CSI events occur in the same domain (vs. different ones).
KEY
1052-150X
486-524
Chen, Zhifeng
4c98f5ee-e403-4af1-ac24-c048e92c4709
Hang, Haiming
aa333911-5c26-43c4-894b-6f4a802211c6
Pavelin, Stephen
b76a07ae-d5da-4e44-b65f-3505a7f07e22
Porter, Lynda
e512b77a-142f-465c-ad0f-cee95553c2d9
Chen, Zhifeng
4c98f5ee-e403-4af1-ac24-c048e92c4709
Hang, Haiming
aa333911-5c26-43c4-894b-6f4a802211c6
Pavelin, Stephen
b76a07ae-d5da-4e44-b65f-3505a7f07e22
Porter, Lynda
e512b77a-142f-465c-ad0f-cee95553c2d9

Chen, Zhifeng, Hang, Haiming, Pavelin, Stephen and Porter, Lynda (2020) Corporate social (Ir) responsibility and corporate hypocrisy: warmth, motive and the protective value of corporate social responsibility. Business Ethics Quarterly, 30 (4), 486-524. (doi:10.1017/beq.2019.50).

Record type: Article

Abstract

This article examines how a firm’s prior record on corporate social responsibility (CSR) influences individual stakeholders’ perceptions of corporate hypocrisy in the wake of a corporate social irresponsibility (CSI) event. Our research extends extant corporate hypocrisy literature by highlighting the role of individual stakeholders’ inferences about a genuine CSR motive in their judgments of corporate hypocrisy. This can serve to differentiate perceived corporate hypocrisy from inconsistency that arises because of a lack of ability and/or resources. Our research further identifies a source for such perceptions: individual stakeholders’ perceptions of firm warmth generated by a firm’s prior record of CSR. In addition, we find that when CSR and CSI are in the same (vs. different) domains, it can strengthen perceptions of hypocrisy. This provides direct evidence to explain why markets react differently when CSR and CSI events occur in the same domain (vs. different ones).
KEY

Other
Hypocrisy (BEQ) FINAL - Accepted Manuscript
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More information

e-pub ahead of print date: 27 April 2020
Published date: October 2020

Identifiers

Local EPrints ID: 450129
URI: http://eprints.soton.ac.uk/id/eprint/450129
ISSN: 1052-150X
PURE UUID: a67d8e8d-5567-46ba-b673-f5d89f672a95

Catalogue record

Date deposited: 12 Jul 2021 16:32
Last modified: 25 Nov 2021 19:41

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Contributors

Author: Zhifeng Chen
Author: Haiming Hang
Author: Stephen Pavelin
Author: Lynda Porter

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