Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Having a meaningful connotation with the longevity of the existence, the concept of heritage is being considered as a key element for international organisations to sustain the competitive advantage. The ample research on heritage made an enquiry to the domain of the research essential. Based on ISI Web of Knowledge, this paper evaluates the knowledge structure of corporate and brand heritage by reviewing 78 relevant articles with 941 citations in 50 journals from the business and management domain, between January 2006 and November 2019. By adopting co-citation analysis and multidimensional scaling, we identified five research groups. Co-occurrence network and algorithmic historiography were also utilised to identify the key themes, emerging and evolution of the seminal works. Based on the recent highly cited, a future model was proposed for researchers as well as international marketers that can provide insights on the evolving topics and trend areas within the research domain.
corporate heritage, brand heritage, heritage, co-citation analysis, co-occurrence, algorithmic historiography, bibliometric
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Marvi, Reza
4e6d71b4-0a72-45cd-bdee-eb37f4e2fb05
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Marvi, Reza
4e6d71b4-0a72-45cd-bdee-eb37f4e2fb05
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Akarsu, Tugra, Marvi, Reza and Foroudi, Pantea
(2021)
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry.
European Journal of International Management, 1 (1).
(doi:10.1504/EJIM.2021.10036104).
Abstract
Having a meaningful connotation with the longevity of the existence, the concept of heritage is being considered as a key element for international organisations to sustain the competitive advantage. The ample research on heritage made an enquiry to the domain of the research essential. Based on ISI Web of Knowledge, this paper evaluates the knowledge structure of corporate and brand heritage by reviewing 78 relevant articles with 941 citations in 50 journals from the business and management domain, between January 2006 and November 2019. By adopting co-citation analysis and multidimensional scaling, we identified five research groups. Co-occurrence network and algorithmic historiography were also utilised to identify the key themes, emerging and evolution of the seminal works. Based on the recent highly cited, a future model was proposed for researchers as well as international marketers that can provide insights on the evolving topics and trend areas within the research domain.
Text
Towards an understanding of corporate heritage
- Accepted Manuscript
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Accepted/In Press date: 21 September 2021
e-pub ahead of print date: 21 September 2021
Keywords:
corporate heritage, brand heritage, heritage, co-citation analysis, co-occurrence, algorithmic historiography, bibliometric
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Local EPrints ID: 451746
URI: http://eprints.soton.ac.uk/id/eprint/451746
ISSN: 1751-6765
PURE UUID: 4fa8ffc6-dbb5-4a0a-a801-8397fa119201
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Date deposited: 25 Oct 2021 16:30
Last modified: 17 Mar 2024 06:49
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Contributors
Author:
Tugra Akarsu
Author:
Reza Marvi
Author:
Pantea Foroudi
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