CSR perceptions and employee behaviour: evidence from Bangladesh
CSR perceptions and employee behaviour: evidence from Bangladesh
The influence of CSR on organisations’ consumers has been studied extensively. However, there is a lack of studies investigating the impact of employee CSR perceptions on their behaviour. Moreover, most of these studies have been conducted in the setting of developed economies, mainly in Western business contexts. Considering this two-fold lacuna, this study analyses to what extent CSR strategies applied by multinational organisations that operate in a non-Western context, influence their employees’ behaviour. Results of a study of 204 employees working in MNOs in Bangladesh reveal that perceived CSR association along with perceived prestige increase organisational identification. Here, employee CSR perceptions are used as an antecedent of perceived prestige and organisational identification. Organisational identification, in turn, affects employees’ organisational commitment, which subsequently influences job satisfaction. By integrating social identity theory and social exchange theory, this study shows a potential link between social identification and social exchange processes. In the case of CSR, exchange relationships improve when employees have identified themselves with the organisation. We also argue that CSR can enable MNOs to strengthen their relationships with employees.
corporate social responsibility, job satisfaction, multinational organisations, organisational commitment, organisational identification, perceived prestige, perception of corporate social responsibility
Roy, Taposh
7e81485c-bc84-4e2b-8c2e-a5a6164cb6b2
Psychogios, Alexandros
feeda237-8f87-4673-851f-ce71c54ab396
Roy, Taposh
7e81485c-bc84-4e2b-8c2e-a5a6164cb6b2
Psychogios, Alexandros
feeda237-8f87-4673-851f-ce71c54ab396
Roy, Taposh and Psychogios, Alexandros
(2022)
CSR perceptions and employee behaviour: evidence from Bangladesh.
Journal of General Management.
(doi:10.1177/03063070221081578).
(In Press)
Abstract
The influence of CSR on organisations’ consumers has been studied extensively. However, there is a lack of studies investigating the impact of employee CSR perceptions on their behaviour. Moreover, most of these studies have been conducted in the setting of developed economies, mainly in Western business contexts. Considering this two-fold lacuna, this study analyses to what extent CSR strategies applied by multinational organisations that operate in a non-Western context, influence their employees’ behaviour. Results of a study of 204 employees working in MNOs in Bangladesh reveal that perceived CSR association along with perceived prestige increase organisational identification. Here, employee CSR perceptions are used as an antecedent of perceived prestige and organisational identification. Organisational identification, in turn, affects employees’ organisational commitment, which subsequently influences job satisfaction. By integrating social identity theory and social exchange theory, this study shows a potential link between social identification and social exchange processes. In the case of CSR, exchange relationships improve when employees have identified themselves with the organisation. We also argue that CSR can enable MNOs to strengthen their relationships with employees.
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CSR perceptions and employee behaviour Evidence from Bangladesh
- Accepted Manuscript
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Accepted/In Press date: 1 February 2022
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© The Author(s) 2022.
Keywords:
corporate social responsibility, job satisfaction, multinational organisations, organisational commitment, organisational identification, perceived prestige, perception of corporate social responsibility
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Local EPrints ID: 456258
URI: http://eprints.soton.ac.uk/id/eprint/456258
ISSN: 0306-3070
PURE UUID: 5f12e411-5e37-4e3c-8616-6a4f3a232a33
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Date deposited: 26 Apr 2022 23:52
Last modified: 17 Mar 2024 03:41
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Author:
Alexandros Psychogios
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