The University of Southampton
University of Southampton Institutional Repository

CSR perceptions and employee behaviour: evidence from Bangladesh

CSR perceptions and employee behaviour: evidence from Bangladesh
CSR perceptions and employee behaviour: evidence from Bangladesh

The influence of CSR on organisations’ consumers has been studied extensively. However, there is a lack of studies investigating the impact of employee CSR perceptions on their behaviour. Moreover, most of these studies have been conducted in the setting of developed economies, mainly in Western business contexts. Considering this two-fold lacuna, this study analyses to what extent CSR strategies applied by multinational organisations that operate in a non-Western context, influence their employees’ behaviour. Results of a study of 204 employees working in MNOs in Bangladesh reveal that perceived CSR association along with perceived prestige increase organisational identification. Here, employee CSR perceptions are used as an antecedent of perceived prestige and organisational identification. Organisational identification, in turn, affects employees’ organisational commitment, which subsequently influences job satisfaction. By integrating social identity theory and social exchange theory, this study shows a potential link between social identification and social exchange processes. In the case of CSR, exchange relationships improve when employees have identified themselves with the organisation. We also argue that CSR can enable MNOs to strengthen their relationships with employees.

corporate social responsibility, job satisfaction, multinational organisations, organisational commitment, organisational identification, perceived prestige, perception of corporate social responsibility
0306-3070
Roy, Taposh
7e81485c-bc84-4e2b-8c2e-a5a6164cb6b2
Psychogios, Alexandros
feeda237-8f87-4673-851f-ce71c54ab396
Roy, Taposh
7e81485c-bc84-4e2b-8c2e-a5a6164cb6b2
Psychogios, Alexandros
feeda237-8f87-4673-851f-ce71c54ab396

Roy, Taposh and Psychogios, Alexandros (2022) CSR perceptions and employee behaviour: evidence from Bangladesh. Journal of General Management. (doi:10.1177/03063070221081578). (In Press)

Record type: Article

Abstract

The influence of CSR on organisations’ consumers has been studied extensively. However, there is a lack of studies investigating the impact of employee CSR perceptions on their behaviour. Moreover, most of these studies have been conducted in the setting of developed economies, mainly in Western business contexts. Considering this two-fold lacuna, this study analyses to what extent CSR strategies applied by multinational organisations that operate in a non-Western context, influence their employees’ behaviour. Results of a study of 204 employees working in MNOs in Bangladesh reveal that perceived CSR association along with perceived prestige increase organisational identification. Here, employee CSR perceptions are used as an antecedent of perceived prestige and organisational identification. Organisational identification, in turn, affects employees’ organisational commitment, which subsequently influences job satisfaction. By integrating social identity theory and social exchange theory, this study shows a potential link between social identification and social exchange processes. In the case of CSR, exchange relationships improve when employees have identified themselves with the organisation. We also argue that CSR can enable MNOs to strengthen their relationships with employees.

Text
CSR perceptions and employee behaviour Evidence from Bangladesh - Accepted Manuscript
Download (67kB)

More information

Accepted/In Press date: 1 February 2022
Additional Information: Publisher Copyright: © The Author(s) 2022.
Keywords: corporate social responsibility, job satisfaction, multinational organisations, organisational commitment, organisational identification, perceived prestige, perception of corporate social responsibility

Identifiers

Local EPrints ID: 456258
URI: http://eprints.soton.ac.uk/id/eprint/456258
ISSN: 0306-3070
PURE UUID: 5f12e411-5e37-4e3c-8616-6a4f3a232a33
ORCID for Taposh Roy: ORCID iD orcid.org/0000-0002-7821-6448

Catalogue record

Date deposited: 26 Apr 2022 23:52
Last modified: 30 Oct 2023 03:06

Export record

Altmetrics

Contributors

Author: Taposh Roy ORCID iD
Author: Alexandros Psychogios

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×