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The diverse coworking landscape and implications for commercial real estate provision: lessons from individual preferences and practice

The diverse coworking landscape and implications for commercial real estate provision: lessons from individual preferences and practice
The diverse coworking landscape and implications for commercial real estate provision: lessons from individual preferences and practice
Method: we employ a mixed-methods approach, observing self-organised coworking sessions and online platforms, and a questionnaire of the coworking networks/groups. We address the research questions: i) how do individuals’ make decisions about how and where to engage in shared working and ii) do they consider locational characteristics (beyond accessibility) and social and physical (environmental) aspects of coworking?

Contribution: coworking (shared flexible working spaces) grew exponentially before the COVID-19 pandemic. The crisis led to spaces closing but demand is likely to increase as homeworking / remote working levels remain permanently higher post-pandemic. Previous studies largely focused on ‘satisfied customers’ - freelancers and entrepreneurs in the urban core; but these are a poor guide to future preferences given an increasingly diverse set of potential users.
Understanding these preferences is of significant value to future providers, investors and real estate operators.

Results: proximity to home is a key result. Participants are mostly local and seek community, with a strong emphasis on effective work routines. Results stress the importance placed on social factors and in-space amenities, but affordability is also important. Coworkers experiencing both informal groups and organised spaces rate the informal experience as significantly more beneficial.

Implications: there are implications for the real estate element of future provision, and funding models. We contribute to the understanding of coworking preferences / motivations through addressing methodological limitations of previous studies. Rather than surveying individuals in coworking spaces, we study individuals who engage in coworking in various forms which will reflect the diverse (users, spaces, locations) demands for future coworking.
coworking, future of work, commercial real estate
Clifton, Nick
6c1471a5-385b-46d4-a7d8-71fcb74b3ef4
Reuschke, Darja
224493ce-38bc-455d-9341-55f8555e7e13
Clifton, Nick
6c1471a5-385b-46d4-a7d8-71fcb74b3ef4
Reuschke, Darja
224493ce-38bc-455d-9341-55f8555e7e13

Clifton, Nick and Reuschke, Darja (2022) The diverse coworking landscape and implications for commercial real estate provision: lessons from individual preferences and practice. Journal of Property Investment & Finance. (In Press)

Record type: Article

Abstract

Method: we employ a mixed-methods approach, observing self-organised coworking sessions and online platforms, and a questionnaire of the coworking networks/groups. We address the research questions: i) how do individuals’ make decisions about how and where to engage in shared working and ii) do they consider locational characteristics (beyond accessibility) and social and physical (environmental) aspects of coworking?

Contribution: coworking (shared flexible working spaces) grew exponentially before the COVID-19 pandemic. The crisis led to spaces closing but demand is likely to increase as homeworking / remote working levels remain permanently higher post-pandemic. Previous studies largely focused on ‘satisfied customers’ - freelancers and entrepreneurs in the urban core; but these are a poor guide to future preferences given an increasingly diverse set of potential users.
Understanding these preferences is of significant value to future providers, investors and real estate operators.

Results: proximity to home is a key result. Participants are mostly local and seek community, with a strong emphasis on effective work routines. Results stress the importance placed on social factors and in-space amenities, but affordability is also important. Coworkers experiencing both informal groups and organised spaces rate the informal experience as significantly more beneficial.

Implications: there are implications for the real estate element of future provision, and funding models. We contribute to the understanding of coworking preferences / motivations through addressing methodological limitations of previous studies. Rather than surveying individuals in coworking spaces, we study individuals who engage in coworking in various forms which will reflect the diverse (users, spaces, locations) demands for future coworking.

Text
Clifton Reuschke (2022) Author Accepted Manuscript JPIF - Accepted Manuscript
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More information

Accepted/In Press date: 10 April 2022
Keywords: coworking, future of work, commercial real estate

Identifiers

Local EPrints ID: 456798
URI: http://eprints.soton.ac.uk/id/eprint/456798
PURE UUID: 70681a2f-439d-47d6-9fdb-17e70d4055fc
ORCID for Darja Reuschke: ORCID iD orcid.org/0000-0001-6961-1801

Catalogue record

Date deposited: 11 May 2022 16:48
Last modified: 12 May 2022 01:47

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Contributors

Author: Nick Clifton
Author: Darja Reuschke ORCID iD

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