Enhancing self-perceived employability via a curriculum intervention: a case of “The Global Marketing Professional” module
Enhancing self-perceived employability via a curriculum intervention: a case of “The Global Marketing Professional” module
Purpose: drawing on human capital and sustainable career theory, this paper aims to explore university students' views regarding their self-perceived employability following participation in a mandatory module titled “The Global Marketing Professional”.
Design/methodology/approach: overall, 80 students studying a full-time postgraduate master's degree in international marketing management at a northern Russell Group university participated in a two-wave study by completing a questionnaire during Weeks 1 and 9 of the module in the 2021/2022 academic year. Descriptive statistics, paired samples t-tests and quantitative content analysis were subsequently applied to the data set.
Findings: students' confidence in their self-perceived employability rose from 37.5% to 92.5%. This was supported by the paired samples t-tests’ findings of increases at the item and composite scale levels. The quantitative content analysis found benefits of the module to include increased confidence, interactive classes, skills development, knowledge of the recruitment process, CV development, proactive career ownership, interview guidance and networking. Suggestions for improvement included increasing the amount of lecture time provided, increased accessibility via subtitles and opportunities for real-world experience.
Originality/value: the contribution comes via the advancement of human capital and sustainable career theory by identifying empirically informed strategies for enhancing students' self-perceived employability within the university curriculum. Implications subsequently extend to universities, organisations and national economies.
Career guidance, Human capital, Self-perceived employability, Sustainable careers
22-35
Padgett, Rebecca C.
1a725100-12f6-4d14-87f1-9d700e41c405
Donald, William E.
0b3cb4ca-8ed9-4a5f-9c10-359923469eec
8 March 2023
Padgett, Rebecca C.
1a725100-12f6-4d14-87f1-9d700e41c405
Donald, William E.
0b3cb4ca-8ed9-4a5f-9c10-359923469eec
Padgett, Rebecca C. and Donald, William E.
(2023)
Enhancing self-perceived employability via a curriculum intervention: a case of “The Global Marketing Professional” module.
Higher Education Skills and Work Based Learning, 13 (1), .
(doi:10.1108/HESWBL-03-2022-0073).
Abstract
Purpose: drawing on human capital and sustainable career theory, this paper aims to explore university students' views regarding their self-perceived employability following participation in a mandatory module titled “The Global Marketing Professional”.
Design/methodology/approach: overall, 80 students studying a full-time postgraduate master's degree in international marketing management at a northern Russell Group university participated in a two-wave study by completing a questionnaire during Weeks 1 and 9 of the module in the 2021/2022 academic year. Descriptive statistics, paired samples t-tests and quantitative content analysis were subsequently applied to the data set.
Findings: students' confidence in their self-perceived employability rose from 37.5% to 92.5%. This was supported by the paired samples t-tests’ findings of increases at the item and composite scale levels. The quantitative content analysis found benefits of the module to include increased confidence, interactive classes, skills development, knowledge of the recruitment process, CV development, proactive career ownership, interview guidance and networking. Suggestions for improvement included increasing the amount of lecture time provided, increased accessibility via subtitles and opportunities for real-world experience.
Originality/value: the contribution comes via the advancement of human capital and sustainable career theory by identifying empirically informed strategies for enhancing students' self-perceived employability within the university curriculum. Implications subsequently extend to universities, organisations and national economies.
Text
Manuscript as Accepted
- Accepted Manuscript
More information
Accepted/In Press date: 30 June 2022
e-pub ahead of print date: 15 July 2022
Published date: 8 March 2023
Keywords:
Career guidance, Human capital, Self-perceived employability, Sustainable careers
Identifiers
Local EPrints ID: 469505
URI: http://eprints.soton.ac.uk/id/eprint/469505
ISSN: 2042-3896
PURE UUID: 714c69a2-a9a7-423c-9404-fe237192ab3e
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Date deposited: 16 Sep 2022 16:38
Last modified: 17 Mar 2024 04:22
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Contributors
Author:
Rebecca C. Padgett
Author:
William E. Donald
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