A systematic literature review of store atmosphere in alternative retail commerce channels
A systematic literature review of store atmosphere in alternative retail commerce channels
The importance of store atmospherics on consumers’ shopping behavior has been widely studied since the 1970s. Over the years, and with the development of technology, store atmosphere has changed form and shape in alternative retail commerce channels, such as brick-and-mortar, 2D and 3D online, mobile, and virtual and augmented reality. However, despite its importance, there is not a holistic analysis of the components and dimensions of store atmosphere in retailing. This research fills this gap by denoting integrated knowledge and outcomes in alternative commerce channels and developing a unifying integrative framework that includes the components, the antecedents, and the consequences of store atmosphere. We follow a systematic literature review approach to (1) review past research and directions, (2) develop a map of the components of store atmosphere in the last 45 years, (3) explicate 208 variables that are directly linked with store atmosphere, and (4) draw an integrative framework and present future research directions and managerial implications.
Store aesthetics, Store atmosphere, Systematic literature review, Web atmospherics
412-427
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Krasonikolakis, Ioannis
44f93e0c-6fef-4b6c-a45b-78865a448223
Vrontis, Demetris
5ce82012-80e9-49d5-bcaa-24031ab2d134
December 2022
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Krasonikolakis, Ioannis
44f93e0c-6fef-4b6c-a45b-78865a448223
Vrontis, Demetris
5ce82012-80e9-49d5-bcaa-24031ab2d134
Lyu, Daisy, Krasonikolakis, Ioannis and Vrontis, Demetris
(2022)
A systematic literature review of store atmosphere in alternative retail commerce channels.
Journal of Business Research, 153, , [427].
(doi:10.1016/j.jbusres.2022.08.050).
Abstract
The importance of store atmospherics on consumers’ shopping behavior has been widely studied since the 1970s. Over the years, and with the development of technology, store atmosphere has changed form and shape in alternative retail commerce channels, such as brick-and-mortar, 2D and 3D online, mobile, and virtual and augmented reality. However, despite its importance, there is not a holistic analysis of the components and dimensions of store atmosphere in retailing. This research fills this gap by denoting integrated knowledge and outcomes in alternative commerce channels and developing a unifying integrative framework that includes the components, the antecedents, and the consequences of store atmosphere. We follow a systematic literature review approach to (1) review past research and directions, (2) develop a map of the components of store atmosphere in the last 45 years, (3) explicate 208 variables that are directly linked with store atmosphere, and (4) draw an integrative framework and present future research directions and managerial implications.
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Accepted/In Press date: 25 August 2022
e-pub ahead of print date: 2 September 2022
Published date: December 2022
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© 2022 Elsevier Inc.
Keywords:
Store aesthetics, Store atmosphere, Systematic literature review, Web atmospherics
Identifiers
Local EPrints ID: 470259
URI: http://eprints.soton.ac.uk/id/eprint/470259
ISSN: 0148-2963
PURE UUID: ac4a77cc-d9bf-407a-becc-062b26106830
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Date deposited: 05 Oct 2022 16:36
Last modified: 17 Mar 2024 04:04
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Author:
Ioannis Krasonikolakis
Author:
Demetris Vrontis
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