The antecedents of m-banking usage under capital controls in Greece: a mixed methods approach
The antecedents of m-banking usage under capital controls in Greece: a mixed methods approach
Purpose: capital controls restrict cash withdrawals and international transfers, among other restrictions. The purpose of the study is to explore how capital controls have influenced m-banking usage and disclose the underlying factors that explain m-banking usage intentions.
Design/methodology/approach: grounded on the Technology Acceptance Model (TAM), this study assumes that usage behavior may be different from intentions to adopt. In-depth interviews (study 1) were employed with both consumers and bank employees to explore the factors of m-banking adoption under capital controls, followed by an online survey (study 2) pertaining to examine the relationships between underlying factors.
Findings: Study 1 reveals that the growth of m-banking usage is strongly associated with capital controls that perceived ease of use, usefulness, risk, technology anxiety and decision comfort are significant attributes in influencing usage intention. Study 2 verifies that most underlying factors are important predictors of m-banking usage intention, except technology anxiety does not impact m-banking usage.
Research limitations/implications: the respective effects on usage intentions may be different in the absence of capital controls. A similar study could examine the importance of the respective constructs in conditions of no forced use. The case of forcing consumers to adopt a technological innovation could be further explored.
Practical implications: retail banking consumers have changed their banking and financing behaviors because of capital controls. Forced usage may cause customers to cultivate positive attitudes towards the technology and consider it for continuous usage.
Originality/value: capital controls were found to impact positively customer behavior towards m-banking. It is revealed that capital controls have forced bank customers to adopt and use m-banking for their financial needs.
Capital controls, Mandatory use, Mixed methods design, Usage intentions, m-banking
1477-1500
Patsiotis, Athanasios
ad98aaab-f4a2-4b6c-9be2-f1fa023928cc
Krasonikolakis, Ioannis
44f93e0c-6fef-4b6c-a45b-78865a448223
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
17 November 2022
Patsiotis, Athanasios
ad98aaab-f4a2-4b6c-9be2-f1fa023928cc
Krasonikolakis, Ioannis
44f93e0c-6fef-4b6c-a45b-78865a448223
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Patsiotis, Athanasios, Krasonikolakis, Ioannis and Lyu, Daisy
(2022)
The antecedents of m-banking usage under capital controls in Greece: a mixed methods approach.
International Journal of Bank Marketing, 40 (7), , [0265-2323].
(doi:10.1108/IJBM-01-2022-0001).
Abstract
Purpose: capital controls restrict cash withdrawals and international transfers, among other restrictions. The purpose of the study is to explore how capital controls have influenced m-banking usage and disclose the underlying factors that explain m-banking usage intentions.
Design/methodology/approach: grounded on the Technology Acceptance Model (TAM), this study assumes that usage behavior may be different from intentions to adopt. In-depth interviews (study 1) were employed with both consumers and bank employees to explore the factors of m-banking adoption under capital controls, followed by an online survey (study 2) pertaining to examine the relationships between underlying factors.
Findings: Study 1 reveals that the growth of m-banking usage is strongly associated with capital controls that perceived ease of use, usefulness, risk, technology anxiety and decision comfort are significant attributes in influencing usage intention. Study 2 verifies that most underlying factors are important predictors of m-banking usage intention, except technology anxiety does not impact m-banking usage.
Research limitations/implications: the respective effects on usage intentions may be different in the absence of capital controls. A similar study could examine the importance of the respective constructs in conditions of no forced use. The case of forcing consumers to adopt a technological innovation could be further explored.
Practical implications: retail banking consumers have changed their banking and financing behaviors because of capital controls. Forced usage may cause customers to cultivate positive attitudes towards the technology and consider it for continuous usage.
Originality/value: capital controls were found to impact positively customer behavior towards m-banking. It is revealed that capital controls have forced bank customers to adopt and use m-banking for their financial needs.
Text
IJBM final accepted manuscript
- Accepted Manuscript
More information
Accepted/In Press date: 13 June 2022
e-pub ahead of print date: 1 July 2022
Published date: 17 November 2022
Additional Information:
Publisher Copyright:
© 2022, Emerald Publishing Limited.
Keywords:
Capital controls, Mandatory use, Mixed methods design, Usage intentions, m-banking
Identifiers
Local EPrints ID: 472571
URI: http://eprints.soton.ac.uk/id/eprint/472571
ISSN: 0265-2323
PURE UUID: e8b8b683-cee6-4ba9-a4ee-dd0a3ffb2ce9
Catalogue record
Date deposited: 08 Dec 2022 17:40
Last modified: 17 Mar 2024 04:04
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Contributors
Author:
Athanasios Patsiotis
Author:
Ioannis Krasonikolakis
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